Objective

To perform an in-depth evaluation of an idea for a new product. The research focused on the concept itself, on how well the product worked, and on selecting the best designs.

Method

Qualitative individual interviews in a test studio with 60 children between 5 and 7 years old and 60 mothers.
The product idea was presented to the children in its various design stages, and the children were also given the chance to try out the product themselves. Picture options were rotated. The participants were also asked to compare the new concept with similar painting products already available on the market.

Output

The children were particularly enthusiastic about the idea. However, weaknesses in the packaging design became apparent, as the mothers and children were unable to understand offhand what the product offered.