Partner up with Psyma’s experts to learn more about your customers and optimize your relationship management. From satisfaction with products & services to customer journey, touchpoints, image & brand strategy.
Benefit from Psyma’s expertise!
 | Your audience |
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| Statistic Backbone |
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| Holistic Research Approach |
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| Creative Solutions |
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→ Existing definitions & classifications (by client)
Data-driven development of user segments
→ Identification of user groups with similar roles or needs (by client & Psyma)
Exploring different target groups regarding loyalty or image
Screening a specific process phase
Evaluation of specified touchpoints (e.g. retail outlet, website, sales reps, social….)
→ Is customer satisfaction & loyalty comparable across experiences? Which one impacts overall assessments most?
→ How to approach differently positioned target groups?
→ Understand & communicate with different target groups
Detailed description of “idealized” target groups; Persona research incl. visualization of the segments; qualitative
Identification of customer segments with similar needs,
segmentation / multivariate analysis as add-on; quantitative
Tailor-made research approach
Research dimensions
Define your individual research parameters:
Customized reporting
 | Independent expertise Unbiased results with a clear view of upcoming challenges |
 | Understanding User Feedback Many years of experience with customer journey, needs & requirements, purchase motives & satisfaction drivers to uncover actual behavior patterns. |
 | Targeted recruitment Screening of your B2C & B2B audiences to identify involved & relevant respondents. |
 | Proven partners Established relationships with field service partners both nationally & internationally |
 | Consulting From reports to advanced analytics to interactive results / visualization. Results workshops & interactive sessions to align stakeholders and define next steps. |
