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      We analyze your target group by asking all the questions that really matter: Do your products and services fulfil your target group’s wishes? Do you meet their needs? What are your target group’s consumer and purchasing habits? How do they feel and what motivates them? What is their customer journey like? We use the valid data we collect during our target group analysis research to provide you with specific recommendations for action and to help you define your target group.

      With us by your side, you can gain an even better understanding of your target group, discover how to address them in a targeted manner, and tailor your product or service to their needs.

      Our target group research covers a wide range of topics

      Well-founded target group research using efficient tools

      We design customized studies by drawing on a broad range of methods and innovative approaches for effective market research. We provide agile, efficient tools and methods that fully meet the scientific quality requirements for data collection, analysis, and evaluation.

      Psyma Touchpoints Monitoring
      How do you manage a multitude of digital touchpoints?
      Psyma Sprint
      Close the gap between creativity and success!
      Psyma Sight & Sense
      Ethnography - authentic qualitative market research at its best.
      Psyma Quick Feed
      Efficient market research for quick decisions.
      Psyma Online Communities – E-Business
      Get rich insights from the digital community.
      Psyma Online Communities
      This way you keep your finger on the pulse of your target group.
      Psyma Longterm Communities Finance
      Continuous and agile interaction with your financial clients.
      Psyma Lab – Innovation and Concept Research
      Six steps to the best concept.
      Psyma Intranet-Benchmarking
      Benefit from Psyma's intranet benchmarking expertise and gain user-oriented insights for the targeted optimisation of your intranet.
      Psyma Insurance Benchmarking
      Because competitiveness is crucial.
      Psyma Innovation Market Scan
      Test product innovations for success quickly and validly at the POS.
      Psyma Expert Evaluation
      Agile development, input is needed but there is not enough time for a survey?
      Psyma Ethno Walk®
      The Psyma Ethno-Walk® provides you with ethnographic depth on sensitive topics.
      Psyma Customer Satisfaction Measurement
      Get Psyma's digital experts on board to learn more about your customers and optimise your customer relationship management (CRM).
      Psyma Customer Portal Benchmarking
      Be one step ahead of the competition! Understand, inspire and retain customers.
      Psyma Corporate Website Benchmarking
      Best Practices für Corporate Digital Touchpoints.
      Psyma ConKano
      Innovative tool for measuring customer satisfaction and loyalty.
      Psyma Concept Checker
      Compare communication concepts in detail and identify the most successful one.
      Psyma Communication Optimizer
      Optimise communication - achieve advertising goals.
      Psyma Car Clinics
      We accompany your complete product development cycle and collect extensive information far beyond the topic of vehicle design.
      Psyma Brand Profiler
      For brands with personality instead of Me Too.
      Psyma Brand Management
      Individual and agile solutions for brands in diversified and fragmented markets
      Psyma Brand Lounge
      For the efficient optimisation of your brand architecture.
      Psyma Brand Lab
      Develop a new brand identity with this proven method.
      Psyma Biostructural analysis
      Understanding people better and communicating more successfully.
      Psyma Benchmarking Product-/Shop- Websites
      Stay ahead with Psyma benchmarking for product/shop websites!
      Psyma Benchmarking of International Social Media Platforms
      Don’t waste resources by ignoring users’ needs.
      Psyma B2B Customer Satisfaction Meter
      Identify relevant insights into your customers' satisfaction and loyalty.
      Psyma Automotive Website Benchmarking
      Psyma Automotive Website Benchmarking. Established Standard. Actionable results.
      Psyma Automotive Design & Usability Testing
      Test usability in the design phase - avoid costly revisions.
      PsyDive
      ISO: Quality Market Research Insights. Little Budget. Little Time.
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