Ethnography without fuss and ballyhoo - authentic and intensive
Psyma Virtual Sight & Sense
Did you know that ethnography can also work digitally?
Yes. Many classic ethnographic topics even benefit from online contact. Most target groups are now used to using digital media for personal exchange. For you, this means: participation & live experience.
Did you know that virtual ethnos is particularly authentic?
You know how it is - you enter a highly polished apartment, the hostess has been to the hairdresser and the host is wearing a jacket instead of sweatpants. This won't happen to you virtually. The resondents don't have to present themselves, are calm and show a genuine image of themselves.
Did you know that remote can be particularly intense?
The willingness to get personal, to venture even into unpleasant topics and to show us the kitchen, bathroom or living room is extremely high. Whether it's about dreams, fears, barriers or opportunities - the feeling of being "in the same boat" creates closeness and connection. Reservation doesn't even come up.
Did you know that we reach more target groups online than before?
Online, you can reach people who previously flew under the radar of market research - now it's not just those who are proud of their homes or "extroverted ramp sows" and live in urban environments. And you can do it without exploding your costs.
Did you know that you can always be there?
You can engage in virtual ethnographies regardless of location and be close to your target group, resulting in a true live experience for you and your stakeholders. But: Virtual ethnography needs a thematic hook and professional moderation that sets impulses and guides you through the experience.
Did you know you save time & money on virtual ethnography?
Not only can recruitment be more economical, even with rural or pointed target groups. The travel expenses for Psyma employees, the project managers and you are also eliminated. Even if the digital image may not always be glossy, this does not detract from the authenticity and intensive experience.
Did you know that output provides insights that really help you?
We transport multi-faceted insights and experiences incl. visuals - with analyses and recommendations. You receive "Emotional Insights" - lively insights into the world of your target group. Verbal and mimic reactions of the test persons as well as the virtual forays through the apartment can even be processed cinematically.
Did you know that we have done this really often?
Successful Psyma Research Examples:
Lifeworld & understanding of roles I I Product use & innovation needs I I Media use & everyday media life,TV, podcasts, social media I I Ethnographic audience experiences for program managers.