We apply a similar principle to our media research by using tried-and-tested methods, which we constantly review, improve, and adapt to your particular requirements. Whenever new approaches are needed, we use our enthusiasm and in-depth industry knowledge to develop innovative processes. Qualitatively and quantitatively, on all analog and digital channels.
We connect the dots across all relevant platforms. Our skills lie in getting to the bottom of things and in discovering who uses which media offerings on which channels. We dig deep to uncover when, how, and why. We use state-of-the-art methods to process our findings and provide expert and in-depth analysis and interpretation as well as clear strategic recommendations. As researchers and consultants, we deliver more than just data. And we do so with passion and expertise – to ensure your success.
Overcoming the challenge posed by digitalization – media research in times of change
Hardly any market has changed as much and as quickly in recent years as the media market. The digital transformation is having a significant impact on how people interact with the media, with more and more consumers using multiple media channels in parallel. Undivided attention and genuine customer loyalty have become precious commodities across the media landscape.
Instead of focusing on microcosms, we look at the parallel worlds in which media is consumed to find out who you reach, when, how, and where. And why.
We use our broad and in-depth industry knowledge to take a close look at your viewers, listeners, and readers. Our deep insights and valid data help us to uncover the hidden layers of your market and how it is being shaped by the digital transformation.
The big picture – third-party platforms, brand effectiveness, and customer loyalty
The digital transformation is increasing offerings and reach across all media, with content available on numerous channels around the clock. The number of people using the various formats and products is also growing accordingly. But what’s the deal with brand recognition on third-party platforms? How effective is your brand? And is long-term customer loyalty at risk?
Our approach to media research looks at the big picture by finding out whether your viewers, listeners, or readers are aware of your brand. We investigate whether they actually care about who created the content, whether they recognize your brand, and how relevant this is to their perception of the content. In doing so, we look at the different platforms and target groups, adapting our processes to their individual needs. Using the insights gained in this way, we develop specific strategic recommendations for action for your brand and customer loyalty strategies.