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      E-Business & Digitalization

      Creative and tailor-made solutions
      for your E-Business activities

      The Psyma Difference – How we work & what you get

      E-Business & Digitalization -

      E-Business & Digitalization -

      more information

      Challenge
      Benefit from Psyma‘s expertise!

      E-Business & Digitalization -

      Relevant digital trends?
      (Unmet) needs to be covered?
      Performance of my digital touchpoints?
      Specific steps for touchpoint optimization?

      Approach
      Tailor-made solutions for each step of the design thinking process
      Inspiration
      Ideation
      Implementation

      E-Business & Digitalization -

      Inspiration
      E-Business & Digitalization -
      Ideation
      E-Business & Digitalization -
      Implementation
      E-Business & Digitalization -
      Expertise
      In-depth knowledge about user experience
      In-depth knowledge of how users interact with digital touchpoints:
      • More than 100 UX testings on different digital platforms in the last years
      • 1500+ face-to-face interviews within last years in 15 countries
      Large (benchmark) database of users’ experience on websites:
      • 1.2 million+ individual interviews collected in the past 4 years
      • 3 million+ verbatim comments
      • For 50+ brands & 15 countries
      Expertise
      Research & recruitment expertise across customer journey & range of touchpoints

      Consumer Sites

      Other Digital Formats
      (Apps and Games)

      Digital Ads
      Newsletters, Banners,
      Videos, Microsites

      B2B Sites

      Business Communications
      Extranet, Intranet,
      Corporate Sites

      Social Media Channels
      Facebook, Instagram, YouTube, Blogs, Twitter

      E-Business & Digitalization -

      E-Business & Digitalization -
      E-Business & Digitalization -

      Consumer Sites

      Other Digital Formats
      (Apps and Games)

      Digital Ads
      Newsletters, Banners, Videos, Microsites

      B2B Sites

      Business Communications
      Extranet, Intranet, Corporate Sites

      Social Media Channels
      Facebook, Instagram, YouTube, Blogs, Twitter

      Expertise
      Profit from our broad and independent expertise! With a fresh look at current challenges.
      E-Business & Digitalization - Full scope of digital research.
      From quick price check to comprehensive evaluation & optimization of the whole digital ecosystem of a brand
      E-Business & Digitalization - Knowledge of cultural differences
      Based on projects & benchmarks in 40+ countries
      E-Business & Digitalization - Proven, scientific methodologies
      From sampling / test person recruitment to advanced analytics.
      E-Business & Digitalization - Understanding
      Comprehensive understanding of attitudes, needs & behavior – beyond the obvious
      Our E-Business industry expertise
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      Automotive
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      Telecommunication & IT
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      Media / TV
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      Consumer Goods
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      Energy & Infrastructure
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      Industrial Goods
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      E-Commerce
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      Finance
      Our Products
      Inspiration
      From review of existing data to qualitative exploration.
      Ideation
      From co-creation to sound-proofing.
      Implementation
      “Fine-tuning & fit for real life“.

      E-Business & Digitalization -

      Our Products
      Inspiration
      From review of existing data to qualitative exploration.
      Our Products
      Ideation
      From co-creation to sound-proofing.
      Our Products
      Implementation
      “Fine-tuning & fit for real life“.
      The ideal research process
      Inspiration
      Evaluation of status quo of touchpoint, identification of pain points & starting points for improvements
      Ideation
      Concept testing of new versions of an application
      Implementation
      Localization and use-case-adaption via UX testing. Quan success measurement.

      E-Business & Digitalization -

      Our Products
      Inspiration
      Evaluation of status quo of touchpoint, identification of pain points & starting points for improvements
      Our Products
      Ideation
      Concept testing of new versions of an application
      Our Products
      Implementation
      Localization and use-case-adaption via UX testing. Quan success measurement.
      Psyma Tools for E-Business Research
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      Psyma Automotive Website Benchmarking
      Psyma Automotive Website Benchmarking. Established Standard. Actionable results.
      No Bubble Green
      Psyma UX Testing
      Secure investments by taking user requirements into account.
      No Bubble Green
      Psyma Sprint
      Close the gap between creativity and success!
      No Bubble Green
      Psyma Intranet-Benchmarking
      Benefit from Psyma's intranet benchmarking expertise and gain user-oriented insights for the targeted optimisation of your intranet.
      No Bubble Green
      Psyma Reputation Index
      Measure your brand reputation & benchmark against the Psyma Reputation Index
      No Bubble Green
      Psyma Digital Index
      2nd wave in Germany I/2023
      No Bubble Green
      Psyma Corporate Website Benchmarking
      Best Practices für Corporate Digital Touchpoints.
      No Bubble Green
      Psyma Benchmarking of International Social Media Platforms
      Don’t waste resources by ignoring users’ needs.
      No Bubble Green
      Psyma Touchpoints Monitoring
      How do you manage a multitude of digital touchpoints?
      No Bubble Green
      Psyma Online Communities – E-Business
      Get rich insights from the digital community.
      No Bubble Green
      Psyma Expert Evaluation
      Agile development, input is needed but there is not enough time for a survey?
      No Bubble Green
      Psyma Insurance Benchmarking
      Because competitiveness is crucial.
      No Bubble Green
      Psyma Customer Portal Benchmarking
      Be one step ahead of the competition! Understand, inspire and retain customers.
      No Bubble Green
      Psyma Benchmarking Product-/Shop- Websites
      Stay ahead with Psyma benchmarking for product/shop websites!
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      Psyma Customer Satisfaction Measurement
      Get Psyma's digital experts on board to learn more about your customers and optimise your customer relationship management (CRM).
      No Bubble Green
      Psyma Customer Excitement Index
      Learn more about customer excitement and understand users expectations at different stages of the Customer Journey.
      MEHR TOOLS ANZEIGEN
      We were able to significantly improve our results by working with the experts from Psyma.
      The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.
      The implementation was carried out in a highly professional manner, from the conception and implementation to the analysis and presentation of the results and the associated optimization proposals.
      Products
      What our clients say
      The Psyma Newsroom - Insights and Inspiration

      Discover new perspectives and be inspired by selected articles, studies and news from the Psyma world.

      Insights for optimisation - why sound market research protects against crises
      Success Stories von Versicherungen: Wie Praktiker mit Hilfe des Psyma Versicherungs-Benchmarkings Erfolge erzielen
      We love to share - selected cases

      We conduct research for a large number of national and international companies in a wide range of industries. We are happy to share our know-how and experience with you. Here we present some selected cases from the field of e-business & digitalization.

      Learn more about customer excitement and understand users expectations at different stages of the Customer Journey.
      Psyma Reputation Index 2023 – results of leading companies from DE, UK, FR & NL
      Measure your brand reputation & benchmark against the Psyma Reputation Index
      04.11.2021
      Psyma Digital Index
      Key insight from a pilot study in Germany I/2022
      15.06.2021
      Digitale Herausforderungen für Glückspiel-Anbieter. Wie vorhandene Budgets sinnvoll in die einzelnen Website-Entwicklungen investiert werden sollten
      06.07.2021
      Psyma Benchmarking für Versicherungs-Websites 26.Welle.
      Ihre Chance für mehr Erfolg als digitaler Versicherungsanbieter!
      Psyma-Expertise: Pharma-Unternehmen auf LinkedIn
      E-Sales: How to successfully optimize and drive e-commerce in the automotive industry
      Social Media: How to measure and manage success across various social media channels.
      Digitalisierung in der Finanzbranche 2022 - Psyma Trendbarometer – 3. Welle
      Impuls-Session
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      Psyma Impulse
      Is the channel full yet?
      A digital presence on Instagram & Co. alone does not mean conversion. This makes targeted brand building, positioning and value communication all the more important. We show how you can bring light into the darkness with a mixture of qualitative and quantitative approaches. You can book our impulse sessions as a webinar or at your location free of charge.
      Jens Palmer, Senior Consultant, DE Lauf
      Your contact
      E-Business & Digitalization -
      Dieter Gabsteiger
      Managing Director
      Telefon: +49 911 / 99574-980
      E-Mail: dieter.gabsteiger@psyma.com
      Request for advice
      Your contact
      E-Business & Digitalization -
      Dieter Gabsteiger
      Managing Director
      Telefon: +49 911 / 99574-980
      E-Mail: dieter.gabsteiger@psyma.com
      Request a quote Request for advice
      Stay informed
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      PSYMA GROUP AG
      Fliedersteig 15 - 17
      90607 Rückersdorf / Nuremberg
      Germany
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