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      Challenge
      Benefit from Psyma‘s expertise!

      Relevant digital trends?
      (Unmet) needs to be covered?
      Performance of my digital touchpoints?
      Specific steps for touchpoint optimization?

      Approach
      Tailor-made solutions for each step of the design thinking process
      Inspiration
      Ideation
      Implementation

      Inspiration
      Ideation
      Implementation
      Expertise
      In-depth knowledge about user experience
      In-depth knowledge of how users interact with digital touchpoints:
      • More than 100 UX testings on different digital platforms in the last years
      • 1500+ face-to-face interviews within last years in 15 countries
      Large (benchmark) database of users’ experience on websites:
      • 1.2 million+ individual interviews collected in the past 4 years
      • 3 million+ verbatim comments
      • For 50+ brands & 15 countries
      Expertise
      Research & recruitment expertise across customer journey & range of touchpoints

      B2B Sites

      Business Communications
      Extranet, Intranet,
      Corporate Sites

      Social Media Channels
      Facebook, Instagram, YouTube, Blogs, Twitter

      Consumer Sites

      Other Digital Formats
      (Apps and Games)

      Digital Ads
      Newsletters, Banners, Videos, Microsites

      B2B Sites

      Business Communications
      Extranet, Intranet, Corporate Sites

      Social Media Channels
      Facebook, Instagram, YouTube, Blogs, Twitter

      Expertise
      Profit from our broad and independent expertise! With a fresh look at current challenges.
      Full scope of digital research.
      From quick price check to comprehensive evaluation & optimization of the whole digital ecosystem of a brand
      Knowledge of cultural differences
      Based on projects & benchmarks in 40+ countries
      Proven, scientific methodologies
      From sampling / test person recruitment to advanced analytics.
      Understanding
      Comprehensive understanding of attitudes, needs & behavior – beyond the obvious
      Our E-Business industry expertise
      Automotive
      Telecommunication & IT
      Media / TV
      Consumer Goods
      Energy & Infrastructure
      Industrial Goods
      E-Commerce
      Finance
      Our Products
      Inspiration
      From review of existing data to qualitative exploration.
      Ideation
      From co-creation to sound-proofing.
      Implementation
      “Fine-tuning & fit for real life“.

      Our Products
      Inspiration
      From review of existing data to qualitative exploration.
      Our Products
      Ideation
      From co-creation to sound-proofing.
      Our Products
      Implementation
      “Fine-tuning & fit for real life“.
      The ideal research process
      Inspiration
      Evaluation of status quo of touchpoint, identification of pain points & starting points for improvements
      Ideation
      Concept testing of new versions of an application
      Implementation
      Localization and use-case-adaption via UX testing. Quan success measurement.

      Our Products
      Inspiration
      Evaluation of status quo of touchpoint, identification of pain points & starting points for improvements
      Our Products
      Ideation
      Concept testing of new versions of an application
      Our Products
      Implementation
      Localization and use-case-adaption via UX testing. Quan success measurement.
      Psyma Tools for E-Business Research
      We were able to significantly improve our results by working with the experts from Psyma.
      The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.
      The implementation was carried out in a highly professional manner, from the conception and implementation to the analysis and presentation of the results and the associated optimization proposals.
      Products
      What our clients say
      The Psyma Newsroom - Insights and Inspiration

      Discover new perspectives and be inspired by selected articles, studies and news from the Psyma world.

      We love to share - selected cases

      We conduct research for a large number of national and international companies in a wide range of industries. We are happy to share our know-how and experience with you. Here we present some selected cases from the field of e-business & digitalization.

      Impuls-Session
      Is the channel full yet?
      A digital presence on Instagram & Co. alone does not mean conversion. This makes targeted brand building, positioning and value communication all the more important. We show how you can bring light into the darkness with a mixture of qualitative and quantitative approaches. You can book our impulse sessions as a webinar or at your location free of charge.
      Jens Palmer, Senior Consultant, DE Lauf
      Your contact
      Dieter Gabsteiger
      Managing Director
      Request for advice
      Your contact
      Dieter Gabsteiger
      Managing Director
      Request a quote Request for advice