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Benchmarking of International Social Media Platforms

Don’t waste resources by ignoring users’ needs

Profit from Psyma’s experience in Social Media Research to improve your understanding of user expectations & requirements, provide relevant content and thus enhance community building, branding & conversion.

Challenge
Solution
Benefits
Expertise
Contact

Concept (PDF)
Need advice?

Your challenges

Community vs. leads
Immediacy
Channels & content
Audiences & tonality
Permanent Communication
Lots of analytics data

Benefit from Psyma‘s expertise!

Benchmarking of International Social Media Platforms

Challenge

Social Media Management: More than just generating clicks

https://www.psyma.com/wp-content/uploads/2021/04/Asset-1.png

Benchmarking of International Social Media Platforms

Solution

Our Solution: Benchmarking of International Social Media Platforms

Qual Feedback

Find out what your users

…think about your activities
…would like to see / miss
value / moves them further down the purchase funnel

Market Insights

Best / good practices for content:

Usefulness (consideration; purchase preparation)
Customer centricity (tonality, competence)
Brand fit (brand values, emotional impact)

	User Data
	Fan / user profiles Content requirements & purchase funnel Perception, attitudes & satisfaction

	Consulting
	In-depth analysis & specific recommendations Actionable answers to your current challenges How to create relevant messages / content and to increase conversion

Benchmarking of International Social Media Platforms

Solution

Benchmarking of International Social Media Platforms – How does it work?

User Survey

Survey-based “voice of the customer”
Real users with real life expectations and requirements

→ High-quality feedback from actual stakeholders

Results on

Content to tonality
Success of community building to optimal messaging

→ From fan satisfaction to brand strategy

Adapted Recruitment

All digital social media channels can be covered!
Tailored to you needs & target groups

→ Survey invitation tailored to platform

Deliverables

Report & Management Summary
Feedbackmeeting / Conference with Peer Group
Optional workshops

→ Immerse, network, improve

Benchmarking of International Social Media Platforms

Solution

What our
clients say

The joint research activities with Psyma provide us with a real added value for our daily work – and in addition, for strategic considerations.

I would strongly recommend your company and services and personnel to any others and look forward continuing to include you in applicable and relevant pitches and working together in other potential future projects!

Psyma has been a reliable partner for many years. We have always been satisfied with the results of the project both for our homepage and for our social media touchpoints and their workup.

Our E-Business-Expertise

Automotive

Telecommunication & IT

Media / TV

Consumer Goods

Energy & Infrastructure

Industrial Goods

E-Commerce

Finance

Psyma Benchmarking of International Social Media Platforms

Solution

Overview of Deliverables

Psyma Consultancy Reports

Management summary, benchmarking report, user-profile report, verbatim comments

Platform Comparison

Discover & monitor differences in expectations & requirements regarding commissioned platforms

Sector Overview

Overview of current trends & best practices in the sector

Round Table Meeting / Workshop

Peer networking, experience exchange, consultancy

Psyma Benchmarking of International Social Media Platforms

Benefits

Why take part?

	1st hand insights
	Your social media channels from the perspective of your audience

	Optimization
	Get exclusive recommendations tailored to your social media channel(s), audiences and targets

	Benchmarking
	Compare your results with those of other social media channels Trends & Challenges

	Peer networking
	Meet & discuss with other digital managers with similar challenges

Psyma Benchmarking of International Social Media Platforms

Covered Key Questions

Fan /User Profiles

Who uses Facebook / Instagram content, i.e. who reads which posts?

What is interesting for whom / which user groups?

Engagement & Activation: How high is the willingness of users to participate in Facebook / Instagram content?

Psyma Benchmarking of International Social Media Platforms

Covered Key Questions

Channel Performance & Conversion

What content do my fans / follower expect?
How do requirements differ from what is expected from other digital channels? Is the frequency correct?
How satisfied are my fans / follower in general and with regard to particular contents/ topics? How can I promote commitment and conversion?

Psyma Benchmarking of International Social Media Platforms

Covered Key Questions

Brand Image

Is the brand well represented?

Are the fans / follower being approached as intended?

How can the relationship to my fans / follower be strengthened further?

Profit from our expertise and range of capabilities

	Independent Partner External, neutral perspective allows for impartial, unbiased results
	Understanding User Feedback Experienced experts who understand the truths of behavior and look behind the scenes

	Targeted recruitment Careful setup for each social media channel to reach relevant target groups & gain optimum value results
	Psyma Benchmarking Unique insights into industry & channels’ gold standards with Psyma’s proven benchmarking
	Digital Expertise Coverage of any sort of digital touchpoint plus flexible usage of methodologies lead to clear perception of trends and innovations

We love to share - selected cases

We conduct research for a large number of national and international companies in a wide range of industries. We are happy to share our know-how and experience with you. Here we present some selected cases from the field of e-business & digitalization.

Social Media: How to measure and manage success across various social media channels

Psyma Digital Impact Score - You and your audience - a perfect fit?

Psyma Expertise: Pharma Accounts LinkedIn

Your Contact Person

Dieter Gabsteiger

Managing Director

Telefon: +49 911 / 99574-980

E-Mail: dieter.gabsteiger@psyma.com

Your Contact Person

Dieter Gabsteiger

Managing Director

Telefon: +49 911 / 99574-980

E-Mail: dieter.gabsteiger@psyma.com

Benchmarking of International Social Media Platforms.

Konzept als PDF downloaden

Don’t waste resources by ignoring users’ needs. Profit from Psyma’s experience in Social Media Research to improve your understanding of user expectations & requirements.

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Corporate Headquarters
Rückersdorf bei Nürnberg

PSYMA GROUP AG
Fliedersteig 15 - 17
90607 Rückersdorf / Nürnberg
Germany

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