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      We use our qualitative and quantitative product research methods to actively support you every step of the way – from product development and optimization to measures to extend your product’s life cycle. We interview experts, developers, users, and non-users to identify your target market and competitors. We find out your product’s strengths, discover what makes it unique, and uncover your (potential) customers’ deepest wishes.

      We use valid data, actionable recommendations, and our expertise to help you make the right decisions to ensure your product is a success.

      Our product research covers a wide range of topics

      Well-founded product research using efficient tools

      We design customized studies by drawing on a broad range of methods and innovative approaches for effective market research. We provide agile, efficient tools and methods that fully meet the scientific quality requirements for data collection, analysis, and evaluation.

      Psyma Versicherungs-Benchmarking
      Weil Wettbewerbsfähigkeit entscheidend ist.
      Psyma UX Testing
      Investitionen sichern durch die Berücksichtigung von Nutzeranforderungen.
      Psyma Touchpoints Monitoring
      Wie managed man eine Vielzahl digitaler Touchpoints?
      Psyma Talk – der Quali-Bus
      Die richtige Lösung für schnelles qualitatives Feedback.
      Psyma Sprint
      Schließen Sie die Lücke zwischen Kreativität und Erfolg!
      Psyma Sight & Sense
      Ethnography - authentic qualitative market research at its best.
      Psyma Quick Feed
      Efficient market research for quick decisions.
      Psyma Online Communities – E-Business
      Erhalten Sie gehaltvolle Insights durch die digitale Community.
      Psyma Online Communities
      This way you keep your finger on the pulse of your target group.
      Psyma Longterm Communities Finance
      Continuous and agile interaction with your financial clients.
      Psyma Lab – Innovation and Concept Research
      Six steps to the best concept.
      Psyma Kundenzufriedenheits-Messung
      Holen Sie sich Psymas Digital-Experten an Bord, um mehr über Ihre Kunden zu erfahren und Ihr Customer Relationship Management (CRM) zu optimieren.
      Psyma Kundenportal Benchmarking
      Dem Wettbewerb einen Schritt voraus sein! Kunden verstehen , begeistern und dauerhaft binden.
      Psyma Intranet-Benchmarking
      Profitieren Sie von Psymas Intranet-Benchmarking Expertise und gewinnen Sie nutzerorientierte Insights zur gezielten Optimierung Ihres Intranets.
      Psyma Innovation Market Scan
      Test product innovations for success quickly and validly at the POS.
      Psyma Expertengutachten
      Agile Entwicklung, Input wird benötigt, es ist aber nicht genug Zeit für eine Befragung?
      Psyma Ethno Walk®
      The Psyma Ethno-Walk® provides you with ethnographic depth on sensitive topics.
      Psyma Corporate Website Benchmarking
      Best Practices für Corporate Digital Touchpoints.
      Psyma ConKano
      Innovative tool for measuring customer satisfaction and loyalty.
      Psyma Concept Checker
      Compare communication concepts in detail and identify the most successful one.
      Psyma Communication Optimizer
      Optimise communication - achieve advertising goals.
      Psyma Car Clinics
      We accompany your complete product development cycle and collect extensive information far beyond the topic of vehicle design.
      Psyma Brand Profiler
      For brands with personality instead of Me Too.
      Psyma Brand Management
      Individual and agile solutions for brands in diversified and fragmented markets
      Psyma Brand Lounge
      For the efficient optimisation of your brand architecture.
      Psyma Brand Lab
      Develop a new brand identity with this proven method.
      Psyma Biostructural analysis
      Understanding people better and communicating more successfully.
      Psyma Benchmarking Produkt-/ Shop- Websites
      Bleiben sie vorne dabei mit dem Psyma Benchmarking für Produkt-/ Shop- Websites!
      Psyma Benchmarking of International Social Media Platforms
      Don’t waste resources by ignoring users’ needs.
      Psyma B2B Customer Satisfaction Meter
      Identify relevant insights into your customers' satisfaction and loyalty.
      Psyma Automotive Website Benchmarking
      Psyma Automotive Website Benchmarking. Established Standard. Actionable results.
      Psyma Automotive Design & Usability Testing
      Test usability in the design phase - avoid costly revisions.
      ISO: Quality Market Research Insights. Little Budget. Little Time.
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