PopUp Close
Added to notepad
PopUp Close
Added to notepad
PopUp Close
Vielen Dank!
Ihre Nachricht wurde erfolgreich an uns versendet - wir melden uns bei Ihnen!
Currently there are no tools on your notepad
You have questions about our tools?

    * Mandatory field

    Contact
    Phone: +49 911 99574115
    tools@psyma.com
    There are currently no Impuls-Sessions on your notepad
    Request desired appointment

      * Mandatory field

      Contact
      Phone: +49 911 99574115
      impulse@psyma.com

      UX Testing

      Don’t waste resources by ignoring users’ demands

      Profit from Psyma’s experience in UX testing to increase usability, gain customer  loyalty and win the competition

      UX-Testing
      Your Challenges
      Psyma UX-Testing -
      • Optimize usability / ​
enhance ease of use
      • Optimize processes / increase conversion
      • Learn about customer journey
      • Redesign  / relaunch of touchpoint
        • PSYMA Circle Weiß

        Benefit from Psyma‘s expertise in finding the right methodology for your research needs

      UX Testing
      Solution
      Gain insights from your audience
      PSYMA UX Check 1st hand experience
      • ​Real users with real needs​
      • Bespoke screening process reflecting the customer journey​
      PSYMA UX Check Actionable results
      • ​Gain specific recommendations with an impact​
      • Prioritize optimization measures ​
      PSYMA UX Check Qualitative insights
      • ​Create new insights & ideas​
        rather than standardized A/B testing ​
      • Making a difference​
        rather than plain usability​
      • Relevance & conversion ​
        rather than nice to know results​
      PSYMA UX Check Fit for purpose
      • ​Flexible research design according to target group or research question​
      • Implicit add-ons for deeper insights​
      UX-Testing
      Solution

      UX Testing is more than just User Experience

      Make a difference across brand experience, conversion & relationship management

      https://www.psyma.com/wp-content/webpc-passthru.php?src=https://www.psyma.com/wp-content/uploads/2021/02/grafik_uxneu.png&nocache=1
      UX Testing
      Solution
      Agile UX Testing
      • Actionable insights​
      • Embedded in sprints / prototype development​

      Purpose: Quick, iterative insights

      Remote UX Testing
      • Respondents take part in test from the comfort of their homes / offices​
      • Ideally for regionally diverse target groups / B2B​

      Purpose: Ideal for target groups not available at a central location

      Customer experience day
      • Interactive exploration & development ​
      • Workshop based stakeholder exchange​
      • Several testing stations & moderated discussion ​

      Purpose: Learn more about user behaviour & customer journey

      Comprehensive UX Testing
      • Explorative, in-depth interview, extensive insights​
      • Use case based f2f interviews in test studio​
        Implicit add-ons possible (e.g. eye tracking, implicit methods, emotions)​

      Purpose: Deep dive into user motives, understand reason why​

      We were able to significantly improve our results by working with the experts from Psyma.
      The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.
      The implementation was carried out in a highly professional manner, from the conception and implementation to the analysis and presentation of the results and the associated optimization proposals.
      Products
      What our customers say
      Our e-business expertise
      https://www.psyma.com/wp-content/uploads/2020/10/icon_automotive.svg
      Automotive
      https://www.psyma.com/wp-content/uploads/2020/10/icon_telec.svg
      Telecommunication & IT
      https://www.psyma.com/wp-content/uploads/2020/10/icon_media.svg
      Media / TV
      https://www.psyma.com/wp-content/uploads/2020/10/icon_consumer.svg
      Consumer Goods
      https://www.psyma.com/wp-content/uploads/2020/10/icon_energy.svg
      Energy & Infrastructure
      https://www.psyma.com/wp-content/uploads/2020/10/icon_industry.svg
      Industrial Goods
      https://www.psyma.com/wp-content/uploads/2020/10/icon_ecommerce.svg
      E-Commerce
      https://www.psyma.com/wp-content/uploads/2020/10/icon_finance.svg
      Finance
      UX Testing
      Agile UX Testing
      Psyma UX-Testing -
      Fast iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
      • Testing of prototypes / concepts.
      • Specific focus on current problem.
      • Iterative sprints with continuous optimization.
      • Combination of users test and workshop to sift through results and determine next steps.
      Benefit
      Boundaries
      UX Testing
      Remote UX Testing
      Psyma UX-Testing -
      Ideal for flexible interview times
      Optimization of touchpoints, apps, processes, user journey
      Target
      • Test person participate comfortably from home / office.
      • Use of web conferencing software.
      • observation possible.
      Benefit
      Boundaries
      UX Testing
      Customer Experience Day
      Psyma UX-Testing -
      User Behaviour & Customer Journey
      Immersion in all aspects of question(s) & target group(s).
      Target
      • Half or full workshop day.
      • Test persons complete series of test stations.
      • Reflection of the initial question (e.g. current status / future direction of a digital strategy) from all relevant perspectives.
      • Final workshop with all stakeholders.
      Benefit
      UX Testing
      Comprehensive UX Testing
      Psyma UX-Testing -
      Really understand users
      Understand deeper motives and drivers of action.
      Target
      • In-depth face-to-face interviews in test studios.
      • Indirect impression of the reactions of the target group (facial expressions / body language / everyday language).
      • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview.
      Benefit
      UX Testing
      Agile UX Testing
      Fast, iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
      • Testing of prototypes / concepts
      • Specific focus on current issue
      • Iterative sprints with continuous optimization
      • Combination of user testing and workshop to sift through results and determine next steps
      Benefit
      • Timely & efficient
      • Directly actionable results
      Boundaries
        • There are more likely to be no fundamental findings by focusing on isolated issues

      .
      UX Testing
      Agile UX Testing
      Fast, iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
        • Testing of prototypes / concepts

      .

        • Specific focus on current problem

      .

        • Iterative sprints with continuous optimization

      .

        • Combination of user testing and workshop to sift through results and determine next steps

      .

      benefit
      • Timely & efficient
      • Directly actionable results
      Boundaries
        • There are more likely to be no fundamental findings due to focus on isolated question

      .

      UX Testing
      Remote UX Testing
      Ideal for flexible interview times
      Optimizing touchpoints, apps, processes, user journey
      Target
        • Test person participate comfortably from home/office

      .

        • Use of web conferencing software

      .

      • Observation possible
      Benefit
        • Flexible interview times
        • Larger case numbers more feasible

      .

        • No travel requirements for all participants

      .
      Limits
        • No neutral, interference-free test environment

      .

        • Influence of technical infrastructure and competence of test subjects

      .

        • Shorter interview duration therefore recommended

      .
      UX Testing
      Remote UX Testing
      Ideal for flexible interview times
      Optimizing touchpoints, apps, processes, user journey
      Target
        • Test subject participate comfortably from home/office

      .

        • Use of web conferencing software

      .

      • Observation possible
      Benefits
        • Flexible interview times
        • Larger case numbers more feasible

      .

        • No travel requirements for all participants

      .

      Limits
        • No neutral, interference-free test environment

      .

        • Influence of technical infrastructure and competence of test subjects

      .

        • Shorter interview duration therefore recommended

      .

      UX Testing
      Customer Experience Day
      User behavior & Customer Journey
      Diving into all aspects about question(s) and target audience(s)
      Target
        • Half or full workshop day

      .

        • Test subjects complete series of test stations

      .

        • Reflection on the initial question (e.g., current state/future direction of a digital strategy)
        • Final workshop with all stakeholders

      .
      Benefit
        • All relevant insights to a question

      .

        • Co-Creation / Reflection together with the target group, moderated by Psyma Consultants

      .

        • Result: Concrete action plan

      .
      UX Testing
      Customer Experience Day
      User behavior & Customer Journey
      Diving into all aspects on question(s) and target audience(s)
      Target
        • Half or full workshop day

      .

        • Test subjects complete series of test stations

      .

        • Reflection on the initial question (e.g., current state/future direction of a digital strategy)
        • Final workshop with all stakeholders

      .

      Benefit

      .

        • All relevant insights to a question

      .

        • Co-Creation / Reflection together with the target group, moderated by Psyma Consultants

      .

        • Result: Concrete action plan

      .

      UX Testing
      Comprehensive UX Testing
      Really understanding users
      Understand deeper motives and action drivers
      Target
        • In-depth face-to-face interviews in test studios

      .

        • Indirect impression of the target group’s reactions (facial expressions / body language / everyday language)
        • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview

      .
      Benefits
      • 360° Insights
      • Can be combined with additional implicit methods (e.g. eye tracking, emotion measurement)
      UX Testing
      Comprehensive UX Testing
      Really understanding users
      Understanding deeper motives and drivers of action
      Target
        • In-depth face-to-face interviews in test studios

      .

        • Indirect impression of the target group’s reactions (facial expressions / body language / everyday language)
        • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview

      .

      Benefits
      • 360° Insights
      • Can be combined with additional implicit methods (e.g. eye tracking, emotion measurement)
      At a glance
      Psyma UX Testing delivers
      1. optimization with inspiring results & actionable recommendations.
      a) remote UX Testing
      b) customer experience day
      c) UX Testing
      Check Key results / Management Summary
      Check Reporting with detailed results
      Check Visualization / user comments
      Check Optional Highlight-Videos
      d) agile UX Testing
      Check Fast results for continuous further development
      2. valuable additions
      a) Pre-Evaluation
      Check Pre Survey to define target group(s) & Unmet needs.
      b) Post Evaluation
      Check Result "extension" (quantitative validation, qualitative deepening)
      Check Results workshop (common understanding of results & next steps)

      Implicit procedures: Using innovative methods to gain deeper user insights beyond standard surveys

      Psyma Sliderimage
      Psyma Sliderimage
      Psyma Sliderimage
      Psyma Sliderimage
      Psyma Sliderimage
      Psyma Sliderimage
      Psyma Sliderimage
      Psyma Sliderimage
      Better understand user experience
      Psyma-Icon01 Independend Expertise
      Psyma-Icon02 Understanding User Feedback
      Psyma-Icon03 Targeted recruitment

      We identify relevant and involved test subjects
      Psyma-Icon04 Prooven Partner

      For field work, technology and implementation. National and international
      Psyma-Icon05 Best Practices

      Benchmarks of qualitative und quantitative Studies
      Efficient UX Testing -Understanding the user and securing investments

      Learn more about our research methods for a better understanding of user behavior and motives.

      Capture visual attention with Remote Eye Tracking. Easy, flexible, online.
      Quantitative UX Testing & Expert Elicitation: Relevant Target Groups. Valid results with depth. Fast implementation.
      Gain deeper user insights beyond standard surveys through implicit methods.
      Your Contact
      Psyma UX-Testing -
      Dieter Gabsteiger
      Managing Director
      Phone: +49 911 / 99574-980
      E-Mail: dieter.gabsteiger@psyma.com
      Your Contact
      Psyma UX-Testing -
      Dieter Gabsteiger
      Managing Director
      Phone: +49 911 / 99574-980
      E-Mail: dieter.gabsteiger@psyma.com

      Efficient UX Testing –
      Understanding the user and securing investments

      Download concept as PDF

      You want to optimise usability and increase customer loyalty? Do you want to clearly differentiate yourself from the competition? – Benefit from Psyma’s expertise in UX testing!

      Request a quote Request advice
      Stay informed
      SHOW SITEMAP
      Contact
      Corporate Headquarters
      Rückersdorf near Nuremberg
      PSYMA GROUP AG
      Fliedersteig 15 - 17
      90607 Rückersdorf / Nuremberg
      Germany
      CONTACT REQUEST
      SHOW LOCATIONS
      Imprint | Privacy policy
      copyright © 2024 PSYMA GROUP AG
      Please select