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      UX Testing

      Don’t waste resources by ignoring users’ demands

      Profit from Psyma’s experience in UX testing to increase usability, gain customer  loyalty and win the competition

      UX-Testing
      Your Challenges
      Psyma UX-Testing -
      • Optimize usability / ​
enhance ease of use
      • Optimize processes / increase conversion
      • Learn about customer journey
      • Redesign  / relaunch of touchpoint
        • PSYMA Circle Weiß

        Benefit from Psyma‘s expertise in finding the right methodology for your research needs

      UX Testing
      Solution
      Gain insights from your audience
      PSYMA UX Check 1st hand experience
      • ​Real users with real needs​
      • Bespoke screening process reflecting the customer journey​
      PSYMA UX Check Actionable results
      • ​Gain specific recommendations with an impact​
      • Prioritize optimization measures ​
      PSYMA UX Check Qualitative insights
      • ​Create new insights & ideas​
        rather than standardized A/B testing ​
      • Making a difference​
        rather than plain usability​
      • Relevance & conversion ​
        rather than nice to know results​
      PSYMA UX Check Fit for purpose
      • ​Flexible research design according to target group or research question​
      • Implicit add-ons for deeper insights​
      UX-Testing
      Solution

      UX Testing is more than just User Experience

      Make a difference across brand experience, conversion & relationship management

      https://www.psyma.com/wp-content/uploads/2021/02/grafik_uxneu.png
      UX Testing
      Solution
      Agile UX Testing
      • Actionable insights​
      • Embedded in sprints / prototype development​

      Purpose: Quick, iterative insights

      Remote UX Testing
      • Respondents take part in test from the comfort of their homes / offices​
      • Ideally for regionally diverse target groups / B2B​

      Purpose: Ideal for target groups not available at a central location

      Customer experience day
      • Interactive exploration & development ​
      • Workshop based stakeholder exchange​
      • Several testing stations & moderated discussion ​

      Purpose: Learn more about user behaviour & customer journey

      Comprehensive UX Testing
      • Explorative, in-depth interview, extensive insights​
      • Use case based f2f interviews in test studio​
        Implicit add-ons possible (e.g. eye tracking, implicit methods, emotions)​

      Purpose: Deep dive into user motives, understand reason why​

      We were able to significantly improve our results by working with the experts from Psyma.
      The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.
      The implementation was carried out in a highly professional manner, from the conception and implementation to the analysis and presentation of the results and the associated optimization proposals.
      Products
      What our customers say
      Our e-business expertise
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      Automotive
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      Telecommunication & IT
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      Media / TV
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      Consumer Goods
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      Energy & Infrastructure
      https://www.psyma.com/wp-content/uploads/2020/10/icon_industry.svg
      Industrial Goods
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      E-Commerce
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      Finance
      UX Testing
      Agile UX Testing
      Psyma UX-Testing -
      Fast iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
      • Testing of prototypes / concepts.
      • Specific focus on current problem.
      • Iterative sprints with continuous optimization.
      • Combination of users test and workshop to sift through results and determine next steps.
      Benefit
      Boundaries
      UX Testing
      Remote UX Testing
      Psyma UX-Testing -
      Ideal for flexible interview times
      Optimization of touchpoints, apps, processes, user journey
      Target
      • Test person participate comfortably from home / office.
      • Use of web conferencing software.
      • observation possible.
      Benefit
      Boundaries
      UX Testing
      Customer Experience Day
      Psyma UX-Testing -
      User Behaviour & Customer Journey
      Immersion in all aspects of question(s) & target group(s).
      Target
      • Half or full workshop day.
      • Test persons complete series of test stations.
      • Reflection of the initial question (e.g. current status / future direction of a digital strategy) from all relevant perspectives.
      • Final workshop with all stakeholders.
      Benefit
      UX Testing
      Comprehensive UX Testing
      Psyma UX-Testing -
      Really understand users
      Understand deeper motives and drivers of action.
      Target
      • In-depth face-to-face interviews in test studios.
      • Indirect impression of the reactions of the target group (facial expressions / body language / everyday language).
      • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview.
      Benefit
      UX Testing
      Agile UX Testing
      Fast, iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
      • Testing of prototypes / concepts
      • Specific focus on current issue
      • Iterative sprints with continuous optimization
      • Combination of user testing and workshop to sift through results and determine next steps
      Benefit
      • Timely & efficient
      • Directly actionable results
      Boundaries
        • There are more likely to be no fundamental findings by focusing on isolated issues

      .
      UX Testing
      Agile UX Testing
      Fast, iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
        • Testing of prototypes / concepts

      .

        • Specific focus on current problem

      .

        • Iterative sprints with continuous optimization

      .

        • Combination of user testing and workshop to sift through results and determine next steps

      .

      benefit
      • Timely & efficient
      • Directly actionable results
      Boundaries
        • There are more likely to be no fundamental findings due to focus on isolated question

      .

      UX Testing
      Remote UX Testing
      Ideal for flexible interview times
      Optimizing touchpoints, apps, processes, user journey
      Target
        • Test person participate comfortably from home/office

      .

        • Use of web conferencing software

      .

      • Observation possible
      Benefit
        • Flexible interview times
        • Larger case numbers more feasible

      .

        • No travel requirements for all participants

      .
      Limits
        • No neutral, interference-free test environment

      .

        • Influence of technical infrastructure and competence of test subjects

      .

        • Shorter interview duration therefore recommended

      .
      UX Testing
      Remote UX Testing
      Ideal for flexible interview times
      Optimizing touchpoints, apps, processes, user journey
      Target
        • Test subject participate comfortably from home/office

      .

        • Use of web conferencing software

      .

      • Observation possible
      Benefits
        • Flexible interview times
        • Larger case numbers more feasible

      .

        • No travel requirements for all participants

      .

      Limits
        • No neutral, interference-free test environment

      .

        • Influence of technical infrastructure and competence of test subjects

      .

        • Shorter interview duration therefore recommended

      .

      UX Testing
      Customer Experience Day
      User behavior & Customer Journey
      Diving into all aspects about question(s) and target audience(s)
      Target
        • Half or full workshop day

      .

        • Test subjects complete series of test stations

      .

        • Reflection on the initial question (e.g., current state/future direction of a digital strategy)
        • Final workshop with all stakeholders

      .
      Benefit
        • All relevant insights to a question

      .

        • Co-Creation / Reflection together with the target group, moderated by Psyma Consultants

      .

        • Result: Concrete action plan

      .
      UX Testing
      Customer Experience Day
      User behavior & Customer Journey
      Diving into all aspects on question(s) and target audience(s)
      Target
        • Half or full workshop day

      .

        • Test subjects complete series of test stations

      .

        • Reflection on the initial question (e.g., current state/future direction of a digital strategy)
        • Final workshop with all stakeholders

      .

      Benefit

      .

        • All relevant insights to a question

      .

        • Co-Creation / Reflection together with the target group, moderated by Psyma Consultants

      .

        • Result: Concrete action plan

      .

      UX Testing
      Comprehensive UX Testing
      Really understanding users
      Understand deeper motives and action drivers
      Target
        • In-depth face-to-face interviews in test studios

      .

        • Indirect impression of the target group’s reactions (facial expressions / body language / everyday language)
        • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview

      .
      Benefits
      • 360° Insights
      • Can be combined with additional implicit methods (e.g. eye tracking, emotion measurement)
      UX Testing
      Comprehensive UX Testing
      Really understanding users
      Understanding deeper motives and drivers of action
      Target
        • In-depth face-to-face interviews in test studios

      .

        • Indirect impression of the target group’s reactions (facial expressions / body language / everyday language)
        • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview

      .

      Benefits
      • 360° Insights
      • Can be combined with additional implicit methods (e.g. eye tracking, emotion measurement)
      At a glance
      Psyma UX Testing delivers
      1. optimization with inspiring results & actionable recommendations.
      a) remote UX Testing
      b) customer experience day
      c) UX Testing
      Check Key results / Management Summary
      Check Reporting with detailed results
      Check Visualization / user comments
      Check Optional Highlight-Videos
      d) agile UX Testing
      Check Fast results for continuous further development
      2. valuable additions
      a) Pre-Evaluation
      Check Pre Survey to define target group(s) & Unmet needs.
      b) Post Evaluation
      Check Result "extension" (quantitative validation, qualitative deepening)
      Check Results workshop (common understanding of results & next steps)

      Implicit procedures: Using innovative methods to gain deeper user insights beyond standard surveys

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      Better understand user experience
      Psyma-Icon01 Independend Expertise
      Psyma-Icon02 Understanding User Feedback
      Psyma-Icon03 Targeted recruitment

      We identify relevant and involved test subjects
      Psyma-Icon04 Prooven Partner

      For field work, technology and implementation. National and international
      Psyma-Icon05 Best Practices

      Benchmarks of qualitative und quantitative Studies
      Efficient UX Testing -Understanding the user and securing investments

      Learn more about our research methods for a better understanding of user behavior and motives.

      Capture visual attention with Remote Eye Tracking. Easy, flexible, online.
      Quantitative UX Testing & Expert Elicitation: Relevant Target Groups. Valid results with depth. Fast implementation.
      Gain deeper user insights beyond standard surveys through implicit methods.
      Your Contact
      Psyma UX-Testing -
      Dieter Gabsteiger
      Managing Director
      Telefon: +49 911 / 99574-980
      E-Mail: dieter.gabsteiger@psyma.com
      Your Contact
      Psyma UX-Testing -
      Dieter Gabsteiger
      Managing Director
      Telefon: +49 911 / 99574-980
      E-Mail: dieter.gabsteiger@psyma.com

      Efficient UX Testing –
      Understanding the user and securing investments

      Konzept als PDF downloaden

      You want to optimise usability and increase customer loyalty? Do you want to clearly differentiate yourself from the competition? – Benefit from Psyma’s expertise in UX testing!

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