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      UX Testing

      Don’t waste resources by ignoring users’ demands

      Profit from Psyma’s experience in UX testing to increase usability, gain customer  loyalty and win the competition

      UX-Testing
      Your Challenges
      • Optimize usability / ​
enhance ease of use
      • Optimize processes / increase conversion
      • Learn about customer journey
      • Redesign  / relaunch of touchpoint

        • Benefit from Psyma‘s expertise in finding the right methodology for your research needs

      UX Testing
      Solution
      Gain insights from your audience
      1st hand experience
      • ​Real users with real needs​
      • Bespoke screening process reflecting the customer journey​
      Actionable results
      • ​Gain specific recommendations with an impact​
      • Prioritize optimization measures ​
      Qualitative insights
      • ​Create new insights & ideas​
        rather than standardized A/B testing ​
      • Making a difference​
        rather than plain usability​
      • Relevance & conversion ​
        rather than nice to know results​
      Fit for purpose
      • ​Flexible research design according to target group or research question​
      • Implicit add-ons for deeper insights​
      UX-Testing
      Solution

      UX Testing is more than just User Experience

      Make a difference across brand experience, conversion & relationship management

      UX Testing
      Solution
      Agile UX Testing
      • Actionable insights​
      • Embedded in sprints / prototype development​

      Purpose: Quick, iterative insights

      Remote UX Testing
      • Respondents take part in test from the comfort of their homes / offices​
      • Ideally for regionally diverse target groups / B2B​

      Purpose: Ideal for target groups not available at a central location

      Customer experience day
      • Interactive exploration & development ​
      • Workshop based stakeholder exchange​
      • Several testing stations & moderated discussion ​

      Purpose: Learn more about user behaviour & customer journey

      Comprehensive UX Testing
      • Explorative, in-depth interview, extensive insights​
      • Use case based f2f interviews in test studio​
        Implicit add-ons possible (e.g. eye tracking, implicit methods, emotions)​

      Purpose: Deep dive into user motives, understand reason why​

      We were able to significantly improve our results by working with the experts from Psyma.
      The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.
      The implementation was carried out in a highly professional manner, from the conception and implementation to the analysis and presentation of the results and the associated optimization proposals.
      Products
      What our customers say
      Our e-business expertise
      Automotive
      Telecommunication & IT
      Media / TV
      Consumer Goods
      Energy & Infrastructure
      Industrial Goods
      E-Commerce
      Finance
      UX Testing
      Agile UX Testing
      Fast iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
      • Testing of prototypes / concepts.
      • Specific focus on current problem.
      • Iterative sprints with continuous optimization.
      • Combination of users test and workshop to sift through results and determine next steps.
      Benefit
      Boundaries
      UX Testing
      Remote UX Testing
      Ideal for flexible interview times
      Optimization of touchpoints, apps, processes, user journey
      Target
      • Test person participate comfortably from home / office.
      • Use of web conferencing software.
      • observation possible.
      Benefit
      Boundaries
      UX Testing
      Customer Experience Day
      User Behaviour & Customer Journey
      Immersion in all aspects of question(s) & target group(s).
      Target
      • Half or full workshop day.
      • Test persons complete series of test stations.
      • Reflection of the initial question (e.g. current status / future direction of a digital strategy) from all relevant perspectives.
      • Final workshop with all stakeholders.
      Benefit
      UX Testing
      Comprehensive UX Testing
      Really understand users
      Understand deeper motives and drivers of action.
      Target
      • In-depth face-to-face interviews in test studios.
      • Indirect impression of the reactions of the target group (facial expressions / body language / everyday language).
      • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview.
      Benefit
      UX Testing
      Agile UX Testing
      Fast, iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
      • Testing of prototypes / concepts
      • Specific focus on current issue
      • Iterative sprints with continuous optimization
      • Combination of user testing and workshop to sift through results and determine next steps
      Benefit
      • Timely & efficient
      • Directly actionable results
      Boundaries
        • There are more likely to be no fundamental findings by focusing on isolated issues

      .

      UX Testing
      Agile UX Testing
      Fast, iterative insights
      Continuous optimization of processes, tools, touchpoints
      Target
        • Testing of prototypes / concepts

      .

        • Specific focus on current problem

      .

        • Iterative sprints with continuous optimization

      .

        • Combination of user testing and workshop to sift through results and determine next steps

      .

      benefit
      • Timely & efficient
      • Directly actionable results
      Boundaries
        • There are more likely to be no fundamental findings due to focus on isolated question

      .

      UX Testing
      Remote UX Testing
      Ideal for flexible interview times
      Optimizing touchpoints, apps, processes, user journey
      Target
        • Test person participate comfortably from home/office

      .

        • Use of web conferencing software

      .

      • Observation possible
      Benefit
        • Flexible interview times
        • Larger case numbers more feasible

      .

        • No travel requirements for all participants

      .

      Limits
        • No neutral, interference-free test environment

      .

        • Influence of technical infrastructure and competence of test subjects

      .

        • Shorter interview duration therefore recommended

      .

      UX Testing
      Remote UX Testing
      Ideal for flexible interview times
      Optimizing touchpoints, apps, processes, user journey
      Target
        • Test subject participate comfortably from home/office

      .

        • Use of web conferencing software

      .

      • Observation possible
      Benefits
        • Flexible interview times
        • Larger case numbers more feasible

      .

        • No travel requirements for all participants

      .

      Limits
        • No neutral, interference-free test environment

      .

        • Influence of technical infrastructure and competence of test subjects

      .

        • Shorter interview duration therefore recommended

      .

      UX Testing
      Customer Experience Day
      User behavior & Customer Journey
      Diving into all aspects about question(s) and target audience(s)
      Target
        • Half or full workshop day

      .

        • Test subjects complete series of test stations

      .

        • Reflection on the initial question (e.g., current state/future direction of a digital strategy)
        • Final workshop with all stakeholders

      .

      Benefit
        • All relevant insights to a question

      .

        • Co-Creation / Reflection together with the target group, moderated by Psyma Consultants

      .

        • Result: Concrete action plan

      .

      UX Testing
      Customer Experience Day
      User behavior & Customer Journey
      Diving into all aspects on question(s) and target audience(s)
      Target
        • Half or full workshop day

      .

        • Test subjects complete series of test stations

      .

        • Reflection on the initial question (e.g., current state/future direction of a digital strategy)
        • Final workshop with all stakeholders

      .

      Benefit

      .

        • All relevant insights to a question

      .

        • Co-Creation / Reflection together with the target group, moderated by Psyma Consultants

      .

        • Result: Concrete action plan

      .

      UX Testing
      Comprehensive UX Testing
      Really understanding users
      Understand deeper motives and action drivers
      Target
        • In-depth face-to-face interviews in test studios

      .

        • Indirect impression of the target group’s reactions (facial expressions / body language / everyday language)
        • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview

      .

      Benefits
      • 360° Insights
      • Can be combined with additional implicit methods (e.g. eye tracking, emotion measurement)
      UX Testing
      Comprehensive UX Testing
      Really understanding users
      Understanding deeper motives and drivers of action
      Target
        • In-depth face-to-face interviews in test studios

      .

        • Indirect impression of the target group’s reactions (facial expressions / body language / everyday language)
        • Observation & processing of feedback with the help of Psyma Consultants, e.g. after each interview

      .

      Benefits
      • 360° Insights
      • Can be combined with additional implicit methods (e.g. eye tracking, emotion measurement)
      At a glance
      Psyma UX Testing delivers
      1. optimization with inspiring results & actionable recommendations.
      a) remote UX Testing
      b) customer experience day
      c) UX Testing
      Key results / Management Summary
      Reporting with detailed results
      Visualization / user comments
      Optional Highlight-Videos
      d) agile UX Testing
      Fast results for continuous further development
      2. valuable additions
      a) Pre-Evaluation
      Pre Survey to define target group(s) & Unmet needs.
      b) Post Evaluation
      Result "extension" (quantitative validation, qualitative deepening)
      Results workshop (common understanding of results & next steps)

      Implicit procedures: Using innovative methods to gain deeper user insights beyond standard surveys

      Better understand user experience
      Independend Expertise
      Understanding User Feedback
      Targeted recruitment

      We identify relevant and involved test subjects

      Prooven Partner

      For field work, technology and implementation. National and international

      Best Practices

      Benchmarks of qualitative und quantitative Studies

      Efficient UX Testing -Understanding the user and securing investments

      Learn more about our research methods for a better understanding of user behavior and motives.

      Capture visual attention with Remote Eye Tracking. Easy, flexible, online.
      Quantitative UX Testing & Expert Elicitation: Relevant Target Groups. Valid results with depth. Fast implementation.
      Gain deeper user insights beyond standard surveys through implicit methods.
      Your Contact
      Dieter Gabsteiger
      Managing Director
      Phone: +49 911 / 99574-980
      E-Mail: dieter.gabsteiger@psyma.com
      Your Contact
      Dieter Gabsteiger
      Managing Director
      Phone: +49 911 / 99574-980
      E-Mail: dieter.gabsteiger@psyma.com

      Efficient UX Testing –
      Understanding the user and securing investments

      Download concept as PDF

      You want to optimise usability and increase customer loyalty? Do you want to clearly differentiate yourself from the competition? – Benefit from Psyma’s expertise in UX testing!

      Request a quote Request for advice
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