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      We work closely with you and support you every step of the way throughout the product life cycle, from the initial idea for a new concept to extensive post-market tests. We always design our studies in accordance with your needs. And when it comes to analyzing the data we obtain, our decades of expertise as true car lovers really come to the fore.

      This means that you benefit from in-depth analyses and well-founded, actionable recommendations that put you on the road to success. We look forward to helping you with our efficient, targeted automotive market research.

      We love a challenge – automotive market research in times of change

      As a global sector underpinned by complex processes, the automotive industry is currently changing at a lightning pace. Technological upheaval, alternative drive systems, and the constantly changing economic landscape have all led to significant increases in the expectations of well-informed consumers, especially since digitalization has made its way into vehicles.

      With our well-founded automotive market research, you can take on all these challenges in your stride, safe in the knowledge that we understand what your target group really wants.

      Work with us and we will help you to find out what really matters. By combining proven and new methods with our in-depth industry expertise, we provide you with exactly the insights you need to help you develop future innovations and to ensure your success in the international automotive industry.

       

      Because not all are equal
      We think out of the box and configure a customised research framework for your automotive market research project, including flexible and short-term adjustments - for a maximum of relevant insights.
      Our range of services
      Automotive market research to put you on the road to success

      Creating the perfect customer journey and maintaining customer loyalty are among the greatest challenges facing the automotive industry. The wide variety of available touchpoints means that your customers are more informed than ever before, and their requirements vary greatly. While some customers want a reliable car just to help them get around, others have a passion for high-performance luxury sports cars. With this in mind, automotive companies not only need to understand the various elements that make up the ideal customer journey, but above all need to implement them into their business operations and strategies.

      We Are Psyma

      60 years of expertise and passion in automotive market research

      260 Passionate People in 8 countries. That’s big enough for a broad spectrum of methods and innovative approaches to automotive market research. But also flexible enough for customized, industry-specific processes – our Creative Solutions.

      Psyma is the largest privately managed market research institute in Germany and has been providing independent and reliable results for over 60 years. We continuously conduct research in more than 40 countries and are also familiar with your market and industry. We determine your needs, identify your opportunities, and provide you with clear recommendations for action.

      Psyma is a byword for B2C and B2B market research conducted with passion and intellect. We love what we do and provide our clients with an end-to-end service. By putting together a Psyma team of industry experts specially suited to your project, we provide you with the best possible range of skills for your needs. Your own dedicated account manager will accompany you every step of the way during your market research project.

      All you need is Psyma – get started with us today!

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      What our clients say

      “Wir arbeiten seit Jahren gerne und erfolgreich mit Psyma zusammen. Egal ob bei der Durchführung von verschiedenen Studientypen oder im methodischen Austausch, wir können uns immer auf die Automotive Expertise des Psyma-Teams verlassen.”

      Dr. Joachim Feigl, Globale Marktanforderungen & Car Clinics, Mercedes-Benz AG

      “Psyma ist für uns ein kompetenter Partner in der Automobilmarktforschung mit einer sehr hohen Kundenorientierung und Kundenbetreuung. Es macht immer wieder Spaß mit den Experten von Psyma neue, zukunftsorientierte Projekte auf die Beine zu stellen.”

      Katharina Regler, Marktforschung Audi AG

      The Psyma Newsroom - Insights and Inspiration

      Discover new perspectives and be inspired by selected articles, studies and news from the Psyma world.

      Impulse session
      Mach doch mal hype-lang!
      Design thinking - and other agile methods between hype and state-of-the-art as a prerequisite for successful innovation.
      You can book our impulse sessions as webinars or at your premises free of charge.
      Ingrid Bohmann, Senior Consultant , DE | München
      Your contact in Germany
      Christina Eisenschmid
      Managing Director
      Psyma Research +
      Consulting GmbH
      DE München
      All contact persons worldwide