Activities

These include large listed corporations as well as owner-managed medium-sized companies across a wide range of industries, e.g. automotive, media and TV stations, e-business, TC&IT, financial services, industry, infrastructure, energy, trade and FMCG, medical technology and pharmaceuticals.

In terms of content, we answer all questions that the marketing heart desires. We are methodologically open and flexible to different options. Our routes are in psychological-qualitative research and we still today see ourselves as the specialist when it comes to truly “understanding the market”. This, however, also applies to quantitative projects, which now account for about 50% of our turnover. The survey method is determined by the research objective. We implement classic qualitative methods, e.g. group discussions, individual explorations as well as more current approaches such as online communities or ethnographic research. Quantitative survey methods include face-to-face, telephone, online panel or web interception. Social media monitoring is also part of our services.