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      Our high-quality research is agile and quick. It provides you with the answers and clear, actionable recommendations you need to make successful operational and strategic business decisions.

      Innovation pressure and fast pace in the fast-moving IT/telecom market

      In our digital age, no market is changing as rapidly as the IT and telecommunications market. Every great feature is immediately followed by an even greater one, and new rates and tariffs are constantly being beaten. The price war is raging on relentlessly, while disruptive innovations are putting companies under immense pressure to keep coming up with something new. At the same time, discerning customers are either overwhelmed or bored by all this technology and are getting lost in the maze of tariffs. In turn, this is causing customer satisfaction and loyalty to suffer.

      Many believe it is impossible for innovation and close customer relationships or digitalization and customer loyalty to go hand in hand. But we see things differently.

      We use our well-founded market research to help you change things for the better. Above all, we closely examine the conflict between what customers expect and what is technically possible and provide reliable insights into your target group’s needs and investment risks. With our wide-ranging expertise and innovative tools, we support you to position your products and services in this fast-moving market in a way that fulfils your target group’s requirements and is future-proof. We help you face up to the strong pressure to innovate without losing sight of your customers in the process.


      Because timing is crucial
      When is it too early and when is it too late? With the help of our state-of-the-art tools and methods, you can answer this question with confidence. And your product or service will reach the right target group at the right time.
      Our range of services
      How to know: Market research as a success factor in the IT and TC market

      Businesses are having to deal with a rapidly changing market, technologically minded customers with specific expectations, a high pressure to innovate, and a ruthless price war on the one hand. And the almost endless possibilities offered by technology on the other.

      But are the market and your target group ready for your innovations? Which features are crucial for your product’s success and which would hinder it? What about the user-friendliness of your hardware or software product? Does your new tariff actually appeal to your target group? The list of questions seems never ending, but we can answer them all. As an agile market research partner, we create tailored study designs to ensure you receive the exact answers you need.

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      We Are Psyma

      60 years of expertise and passion in IT/Telecom Market Research

      260 Passionate People in 8 countries. That’s big enough for a broad spectrum of methods and innovative approaches to IT/Telecom Market Research. But also flexible enough for customized, industry-specific processes – our Creative Solutions.

      Psyma is the largest privately managed market research institute in Germany and has been providing independent and reliable results for over 60 years. We continuously conduct research in more than 40 countries and are also familiar with your market and industry. We determine your needs, identify your opportunities, and provide you with clear recommendations for action.

      Psyma is a byword for B2C and B2B market research conducted with passion and intellect. We love what we do and provide our clients with an end-to-end service. By putting together a Psyma team of industry experts specially suited to your project, we provide you with the best possible range of skills for your needs. Your own dedicated account manager will accompany you every step of the way during your market research project.

      All you need is Psyma – get started with us today!



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      The Psyma Newsroom - Insights and Inspiration

      Discover new perspectives and be inspired by selected articles, studies and news from the Psyma world.