Understanding, inspiring and retaining customers
 | Valid results |
|
| Comparative values |
|
| Cost / Efficiency |
|
| Flexible |
|
All participants
Exklusively for brand
 | Individual KPI results per brand |
| Comparison with average/ benchmarks |
| Time comparison |
| Maintain strengths and reduce weaknesses |
| recommendations for action per participant / brand |
| Presentation of the best examples / solutions |
| Visualisation via screenshots |
| Current trends & innovation |
| Individual additional questions to the standard questionnaire |
| Workshops to determine the status quo and meaningful further developments / next steps |
| Qualitative approach (e.g. community) to develop further useful content |
 | Website-Benchmarking Technical and content standards that work. |
 | Consulting Addressing individual requirements, adjustments to the standard. |
 | User Perspective Specialized competence center for the digital customer journey. Knowledge and understanding of usage motives and behavior. |
 | Practical Recommendations Get specific recommendations backed by Psyma’s years of expertise in website benchmarking studies and UX research. |
 | Beyond Benchmarking We support you with the next step. From idea development to success measurement. |
We conduct research for a large number of national and international companies in a wide range of industries. We are happy to share our know-how and experience with you. Here we present some selected cases from the field of e-business & digitalization.
