Gain insights on a wide range of topics by observing interactions between participants and between participants and researchers in an online community.
This method is ideal for developing and evaluating new ideas, products, and services – and provides detailed findings on benefits and target group relevance.
Long-term communities are extremely useful for clarifying pressing matters on an ad hoc basis – and can also be used to interact with consumers every step of the way during the development of new products or services. We run the community for you so you don’t need to worry about a thing. Needless to say, you also have access to the ongoing discussions so that you can retrieve reliable insights quickly and at any time.
This research method provides you with actionable results on how products, services, or communication activities are perceived as well as on the development of new offers, the purchase decision process, or on consumers’ motives and requirements.
Online Communities
