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Psyma Sprint

Close the gap between creativity and results

Identifying relevant or profitable new products / services from a multitude of ideas. From the idea to successful implementation in four steps.

Challenge
Solution
Benefit
Expertise
Contact

Concept (PDF)
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Psyma Sprint

Your digital Challenges

Identify willingness to pay / pricing
Clear communication with target groups
Provide intuitive channeling
Focus on relevant product portfolio

Benefit from Psyma‘s expertise:
Profit with PsySprint from a range of proven approaches.

Psyma Sprint

Solution

Psyma sprint as the solution

	Quick turnaround
	Pre-defined modules & outputs Fast delivery of meaningful insights

	High flexibility
	Base solution for quick and cost-efficient turn-around. Added-value extensions if needed.

	Cost-efficient
	Adequate price-performance ratio

	Tailor-made consulting
	Direct focus on insights needed Specific and actionable answers to your individual research questions

Psyma Sprint

Solution

Modules solving your specific research challenges

	1. Quick Selector
	From many ideas to the most relevant ones

	2. Quick Price Checker
	From many relevant ideas to those valued (willingness to pay)

	3. Quick Concept Checker
	Test & refine soundness & impact of a concept

	4. Quick Structurator
	Integrate new products into the existing portfolio

Expert Evaluation

Solution

With 3 clear steps to your insights

1. Input

Your test object (product features, designs….)
Your research question[s]
Your target groups

2. Evaluation

Assessment of products & concepts: From ideation to implementation
Application of the adequate PsySprint-Modules

3. Output

Screen “nuggets” out of a multitude of ideas
Identify commercial value of the idea / product
Useful material to model & communicate your idea
Derive optimal structure, & nomenclature

Our E-Business industry expertise

Automotive

Telecommunication & IT

Media / TV

Consumer Goods

Energy & Infrastructure

Industrial Goods

E-Commerce

Finance

Psyma Sprint

Solution

What our
clients say

We were able to significantly improve our results by working with Psyma’s experts.

The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.

The implementation was carried out in a highly professional manner, from the conception and implementation to the analysis and presentation of the results and the accompanying optimisation proposals.

Psyma Sprint

Solution: 1. Quick Selector

It’s easy to generate ideas, but which ideas out of a multitude are actually worth pursuing?

Don’t opinionate, but validate your creative results: Identify ideas which generate the highest added value for your segment(s). The Quick Selector from Psyma systematically separates the relevant from the less relevant and safeguards efficient use of budget and resources. Monitor customer needs permanently. Win new customers. Prevent churn. Stay competitive.

"From nice-to-have to USP!"

Benefits

Identification of impactful ideas
Strategic optimization of the product portfolio
Allocate resources efficiently
High data quality through easy to understand questions (ConKano method)
Easy to integrate into existing surveys
Segment-specific analysis advisable

→ Screen “nuggets” out of a multitude of ideas Quick turn-around ensured

Psyma Sprint

Solution: 2. Price Checker

Is a new (product) idea (sufficiently) valued, i.e. the willingness to pay of prospects sufficient high?

Willingness to pay determines whether it is commercially sensible to add relevant ideas to your product portfolio.

The aim is to uncover the discrepancy between the companies' costs to implement and the prospects' actual willingness to pay. Using the Van Westendorp method, the price sensitivity of consumers is measured in order to find the optimal price point, an acceptable price range and the maximum number of buyers.

A great idea is useless if the customer does not pay for it!

Benefits

Measurement of the willingness to pay
Knowledge of market reference prices
Applicable in the early phase of product development → assess all potential product versions
Cost saving
High data quality through four short and easy to understand questions (Van Westendorp method)
Model price points as well as volume & value of the (potential) market

→ Quick check of all relevant (product) ideas regarding commercial value.

Psyma Sprint

Solution: 3. Quick Concept Checker

Is the message about added value or innovation getting through?

The Quick Concept Checker provides measurable evidence of (potential) users’ point of view. Do not waste money with weak concept elements and strengthen strong ones. Systematically identify/test your key assumptions and refine your concept for a given segment. We identify strength & weaknesses and uncover reasons / triggers behind. We concurrently testing the sales/marketing channels or segments that you would need once your product is ready.

We tend to be overly-optimistic about our ideas, and we are blind to our own biases and assumptions!

Benefits

Identification of positive, negative and ambivalent elements of a concept
Identify the elements with the highest impact
Learn to speak the language of your users
Ratings for areas of interest at a glance

→ (Almost) all types of stimuli. 
Generate valuable material to model & communicate your products / services 

Psyma Sprint

Solution: 4. Quick Structurator

Intuitive structures help make swifter, more convincing decisions.

Main application: How do you design your internet presence so that the user can find the desired information quickly and easily? But also in general: Which offers should be bundled and how? With the help of the card sorting method, mental & navigation hierarchies, links / calls to action, and naming are identified to make (website) structures customer-friendly.

Intuitive channeling is important to turn users into customers!

Benefits

Alignment of categories and navigation with the needs of the user
Making websites experienceable without being empty of content
Development of an optimal website structure with concise wording.
Provide the best mix between entertainment and information.

→ Provide the optimal website structure for each market and segment

A look at the essentials

Implement your strategy successfully in four steps.

	1. Select
	relevant attributes and ideas

	2. Value
	own costs vs. willingness to pay

	3. Enrich
	visualization and communication

	4. Implement
	your products in a structured way

Profit from our expertise and range of capabilities

	Proven Standard Modules Psyma’s selection and refinement of industry standards.
	Valuable add-ons Qual add-ons help explain & contextualize results.

	Visualisation Results are visualized to make learnings and consequences obvious.
	Simulation Interactive Excel tools help focus results on a specific area in the spotlight.
	Analytics Optional analytical segmentation / aggregation / reduction help identify most relevant areas.