Partner up with Psyma’s digital experts and leverage digitalization.
Benefit from Psyma’s expertise from user perspectives to “gold” standards
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Quick turnaround |
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High flexibility |
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Cost-efficient |
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Tailor-made consulting |
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We were able to significantly improve our results by working with Psyma’s experts.
The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.
The implementation was carried out highly professionally from conception to implementation to analysis and the presentation of results and the accompanying optimisation proposals.
Small:
Development status of tools / processes, concepts, first drafts etc.
Medium:
Prototypes / mockups of complete tools / processes / websites, etc.
Large:
Multi-dimensional research questions, e.g. comparison with competitor solutions and / or evaluation in several markets
Small: ca. 1-5 working days
Medium: ca. 1-2 weeks
Large: ca. 2-4 weeks
Small: 1.000 – 5.000 € (Example)
Medium: 5.000 – 10.000 € (Example)
Large: ≥ 10.000 € (Example)
Any level of maturity, e.g.:
Main research focus, e.g.:
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Gain insights about your digital users that help you set the right focus for your expert evaluation. |
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Confirm & extend the results of the qualitative expert evaluation with quantified data. |
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Description: Random sample (e.g. n=250) from a pool of pre-profiled consumers answers a short online questionnaire of max. 5 closed questions. |
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Sample insight: 53% of the buyers of hygiene products expect the issue of sustainability to be addressed on the manufacturer’s website. |
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Description: Ask your website visitors within the benchmarking survey about additional topics being in the focus of the expert evaluation. |
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Sample insight: 44% of all website visitors using the car configurator are “not satisfied (at all)” with the visual depiction of the configured car. |
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Description: Invite your actual website visitors to take part in a short online survey by posting an invitation layer on all relevant webpages. |
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Sample insight: The two main user groups visiting your corporate website are job seekers (30%) and private consumers (22%). |
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Description: Joint analysis of survey data and data from web analytics. Identification and explanation of user behavior, satisfaction or conversion metrics. |
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Sample insight: Users who drop out of configuration process at the selection of engines are predominantly close to a planned car purchase and particularly dissatisfied. |
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Description: Identify unknown use cases based on cluster / factor analysis using already existing survey data. The expert evaluation will specifically cover these use cases. |
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Sample insight: There is a relevant target segment of B2C customers visiting your B2B online shop whose specific needs are not addressed. |
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Description: 1 or ½ day external workshop. Test persons (n=8-12) go through a sequence of moderated test stations with predefined use cases. Concluding workshop with all stakeholders. |
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Sample insight: Several users struggle with the registration and login process on your website which leads to a break in the customer journey. |
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Results of scorecard evaluation: |
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Average of experts‘ scores |
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KPI score with explanation |
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Reporting of detailed findings: |
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Strengths & Weaknesses |
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Specific recommendations |
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Presentation of best examples |
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Visualized via screenshots |
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Confirm & extend results via add-ons. |
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Discuss key results with all stakeholders & Psyma in an interactive workshop. |
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Measure impact of changes by conducting follow-up research. |
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Independent expertise Unbiased results with a fresh look at challenges at hand |
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User perspective In-depth understanding of digital customer journey, user requirements, motives & drivers of satisfaction |
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Broad experience Industries, markets, use cases, commercial approaches, innovations…… |
