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      Insurance Benchmarking
      Your challenges
      • How easy is it to contact the provider?
      • How successfully does your brand / insurance company present itself digitally?
      • Do the customer services meet customer expectations?
      • Visitor success with customers, interested parties, stakeholders?
      • Which insurance contents are relevant - but not understandable?
      • How intuitive is the tariff calculation & requesting a quote?
      • PSYMA Circle Weiß

        Benefit from Psymas Expertise!

      Insurance Benchmarking
      Our Solution: Psyma Insurance-Benchmarking
      PSYMA UX Check First-hand insights
      • User-oriented monitoring of your insurance website
      • Valid KPIs for measuring needs & ratings
      PSYMA UX Check Best Practices
      • Qualitative insights
      • Driver analyses
      • Trends & challenges
      PSYMA UX Check Benchmarking
      • Benchmarking / comparison with other insurance portals
      • Insights into other insurance websites
      PSYMA UX Check Networking
      • Exchange of experience with other website managers facing similar challenges
      • Recommendations for further operational and strategic development
      Insurance Benchmarking
      How does it work?
      Real user survey
      • Rating by actual users of your insurance website
      • Motivated respondents instead of expert heuristics

      → High-quality feedback from real users

      Random Recruitment
      • Invitation to the survey via a layer directly on your website
      • No self-selection of participants, as invitations were randomized

      → Representative sampling, valid results

      • Proven standard questionnaire
      • Specific benchmarks in the report (competitors are listed individually – no unclear average)

      → See who you compare yourself to

      Adaptable to your needs
      • Individual additional questions possible
      • Mobile Boost
      • Inclusion of your customer area, apps…

      → Easily integrate individual topics

      Our E-Business-Expertise
      Telecommunication & IT
      Media / TV
      Consumer Goods
      Energy & Infrastructure
      Industrial Goods
      Insurance Benchmarking

      What our clients say

      We were able to significantly improve our results by working with the experts from Psyma.

      The joint research activities with Psyma provide us with real added value for our daily work – and also for strategic considerations.

      The implementation was carried out in a highly professional manner, from the conception and implementation to the analysis and presentation of the results and the accompanying suggestions for optimization.

      Insurance Benchmarking
      Insurance-Benchmarking -
      Overall Report / Benchmarking
      Comparison with other insurers & best practice examples
      Psyma Consultancy reports
      • Al over report / benchmarking
      • Brand report
      • Management summary / Recommendations
      Insurancewebsite Insights
      Exchange / Feedback Meeting
      Insurance Benchmarking
      Insurance-Benchmarking -
      Over all report / Benchmarking
      Comparison with other insurers & best practice examples
      • Common report identical for all participants
      • KPI-based benchmark results
      • Best practices and trends
      • Cross-industry comparison
      Insurance Benchmarking
      Insurance-Benchmarking -
      Brand report
      Detailed results for your insurance website
      • Customized report for your insurance website
      • Detailed results for subgroups
      • Exclusive additional questions (optional)
      • Wave comparison/ performance measurement
      Insurance Benchmarking
      Insurance-Benchmarking -
      Management Summary
      Comprehensive strengths/weaknesses analysis & recommendations for action
      • Detailed SWOT analysis
      • Screenshots to illustrate the user experience
      • Strategic & operational recommendations for action
      • Original quotes
      Insurance Benchmarking
      Insurance-Benchmarking -
      Round Table Feedback Meeting
      Discussion of results & exchange between participants
      • Annual feedback meeting
      • Discussion of results
      • Presentation of intranet solutions & relaunches
      • Networking
      Benefit from our Website Benchmarking Expertise
      Psyma-Icon01 Website-Benchmarking

      Technical and content standards that work.

      Psyma-Icon02 Consulting

      Responding to individual requirements, adaptations to the standard.

      Psyma-Icon03 User perspective

      Specialized competence center for the digital customer journey. Knowledge and understanding of user motives and behavior.

      Psyma-Icon04 Practice-relevant recommendations

      Receive concrete recommendations based on Psyma’s many years of expertise in website benchmarking studies and UX research.

      Psyma-Icon05 Beyond benchmarking

      We support you in the next step. From idea development to measuring success.

      Your contact person
      Insurance-Benchmarking -
      Dieter Gabsteiger
      Managing Director
      Your contact person
      Insurance-Benchmarking -
      Dieter Gabsteiger
      Managing Director

      Insurance Benchmarking
      Because competitiveness is crucial

      Benefit from Psyma’s expertise in insurance benchmarking and gain user-oriented insights for the targeted optimization of your website.