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Insurance Benchmarking

Because competitiveness is crucial

Benefit from Psyma’s expertise in insurance benchmarking and gain user-oriented insights for the targeted optimization of your website.

Challenge
Solution
Expertise
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Your challenges

How easy is it to contact the provider?
How successfully does your brand / insurance company present itself digitally?
Do the customer services meet customer expectations?
Visitor success with customers, interested parties, stakeholders?
Which insurance contents are relevant - but not understandable?
How intuitive is the tariff calculation & requesting a quote?

Benefit from Psymas Expertise!

Insurance Benchmarking

Solution

Our Solution: Psyma Insurance-Benchmarking

	First-hand insights
	User-oriented monitoring of your insurance website Valid KPIs for measuring needs & ratings

	Best Practices
	Qualitative insights Driver analyses Trends & challenges

	Benchmarking
	Benchmarking / comparison with other insurance portals Insights into other insurance websites

	Networking
	Exchange of experience with other website managers facing similar challenges Recommendations for further operational and strategic development

Insurance Benchmarking

Solution

How does it work?

Real user survey

Rating by actual users of your insurance website
Motivated respondents instead of expert heuristics

→ High-quality feedback from real users

Random Recruitment

Invitation to the survey via a layer directly on your website
No self-selection of participants, as invitations were randomized

→ Representative sampling, valid results

Benchmarking

Proven standard questionnaire
Specific benchmarks in the report (competitors are listed individually – no unclear average)

→ See who you compare yourself to

Adaptable to your needs

Individual additional questions possible
Mobile Boost
Inclusion of your customer area, apps…

→ Easily integrate individual topics

Our E-Business-Expertise

Automotive

Telecommunication & IT

Media / TV

Consumer Goods

Energy & Infrastructure

Industrial Goods

E-Commerce

Finance

Insurance Benchmarking

Solution

What our clients say

We were able to significantly improve our results by working with the experts from Psyma.

The joint research activities with Psyma provide us with real added value for our daily work – and also for strategic considerations.

The implementation was carried out in a highly professional manner, from the conception and implementation to the analysis and presentation of the results and the accompanying suggestions for optimization.

Insurance Benchmarking

Solution

Overall Report / Benchmarking

Comparison with other insurers & best practice examples

Psyma Consultancy reports

Al over report / benchmarking
Brand report
Management summary / Recommendations

Insurancewebsite Insights

Exchange / Feedback Meeting

Insurance Benchmarking

Solution

Over all report / Benchmarking

Comparison with other insurers & best practice examples

Common report identical for all participants
KPI-based benchmark results
Best practices and trends
Cross-industry comparison

Insurance Benchmarking

Solution

Brand report

Detailed results for your insurance website

Customized report for your insurance website
Detailed results for subgroups
Exclusive additional questions (optional)
Wave comparison/ performance measurement

Insurance Benchmarking

Solution

Management Summary

Comprehensive strengths/weaknesses analysis & recommendations for action

Detailed SWOT analysis
Screenshots to illustrate the user experience
Strategic & operational recommendations for action
Original quotes

Insurance Benchmarking

Solution

Round Table Feedback Meeting

Discussion of results & exchange between participants

Annual feedback meeting
Discussion of results
Presentation of intranet solutions & relaunches
Networking

Benefit from our Website Benchmarking Expertise

	Website-Benchmarking Technical and content standards that work.
	Consulting Responding to individual requirements, adaptations to the standard.

	User perspective Specialized competence center for the digital customer journey. Knowledge and understanding of user motives and behavior.
	Practice-relevant recommendations Receive concrete recommendations based on Psyma’s many years of expertise in website benchmarking studies and UX research.
	Beyond benchmarking We support you in the next step. From idea development to measuring success.