PopUp Close
Added to notepad
PopUp Close
Added to notepad
PopUp Close
Vielen Dank!
Ihre Nachricht wurde erfolgreich an uns versendet - wir melden uns bei Ihnen!
Currently there are no tools on your notepad
You have questions about our tools?

    * Mandatory field

    There are currently no Impuls-Sessions on your notepad
    Request desired appointment

      * Mandatory field


      Satisfaction but no loyalty

      What’s more, needs can change over time and a product or service that excites someone today could well be taken for granted tomorrow.
      This leads to…

      Innovative study design

      Psyma’s ConKanoTM is an innovative tool based on the Kano model, which helps you to work out when to invest financial and human resources in a targeted and efficient manner in order to…

      The Kano model assumes that different performance attributes have different effects on satisfaction and loyalty. Once you have identified these differences, you can work the market successfully:

      1. Basic requirements – “must-be” attributes:

      Conditions that must be fulfilled because they cause dissatisfaction if they are missing, but do not increase satisfaction if they are present (e.g. hygiene in a hospital or a stable network on a mobile device).

      “Meeting a minimum level”

      2. Performance requirements – “linear” attributes:

      These are the features that are usually used to meet customer expectations (e.g. length of a warranty period). Performance in these areas can create both satisfaction and dissatisfaction.

      “Outperform the competition”

      3. Enthusiasm requirements – “delighters”:

      Additional features that are not expected and are therefore not missed if they are not offered. These features can nevertheless cause huge satisfaction if they are present (e.g. technical customer service provided extremely quickly).

      “Develop your USP”

      Psyma ConKano -