Partner up with Psyma’s digital experts and combine the richness & depth of qualitative research with the flexibility & advantages of online research
Benefit from Psyma‘s expertise in finding the right methodology for your research needs
Combination of ready-to-use solutions and custom designs
→ allowing instant field start – and onward to insights quickly.
Methods can be adapted to your target group’s needs at any point during the research process
→ allowing you to deep dive & develop iteratively.
All-in-one vs. one after the other
→ optimal bundle of methods for a multitude of research objectives.
Validate, listen & observe
Quick testing of ideas / concepts
Learn about user behavior and decision making processes
Get involved & discuss with your audience
Develop new ideas based on users’ creativity
Dive into the customers’ world & learn what’s on their minds
Modules can be combined or used in greater project environment.
Benefit from Psyma’s expertise in finding the right solution for you
The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.
The implementation was highly professional from conception to implementation to analysis and presentation of results and the accompanying optimization proposals.
Step 1: User attitude / Experience & expectations
Step 2: Stimulus assessment
Step 3: Qualitative discussion of findings
Step 4: Quick poll / Concluding assessment
Step 1: Product / Touchpoint usage, Experience
Step 2: Monitoring of usage / behavior
Step 3: Qualitative discussion of findings
Step 4: Optional: Deep Dive
Step 1: User attitude / Usage & needs
Step 2: Current situation, Limitations, Missings
Step 3: Creation of optimized concepts
Step 4: Wrap-up & vote of winner concept
Step 1: User attitude / Experience & expectations
Step 2: Discussion of current situation
Step 3: Monitoring of usage / Behavior
Step 4: Creation of optimized concepts
Step 5: Consolidation & optional client workshop
Flexible combination of modules
Easily tailored to your needs
 | Soundcheck |
| Customer journey |
| Co-creation |
| Meet your customer |
| Key Results & Management Summary |
| In-depth reporting with detailed results & visualization |
| Illustrated by user comments |
| Pre survey for audience metrics or to recruit target group directly |
| Confirm & extend results (Quantitative validation, qualitative deep dive) |
| Results workshop for aligning stakeholders & decision on to do’s. |
 | Independent Partner External perspective not involved into development process allows for impartial, unbiased results |
 | Understanding User Feedback Experienced experts who understand the truths of behavior and look behind the scenes |
 | Targeted Recruitment Careful screening of your B2C and |
 | Psyma Benchmarking Unique insights into industry standards with Psyma’s proven benchmarking & individual surveys |
 | Digital Expertise Coverage of all touchpoints plus flexible usage of methodologies lead to clear perception of trends and innovations |
 | Industry Knowledge Market & brand expertise across all industries from an international quantitative & qualitative perspective |
