Added to notepad

Vielen Dank!

Ihre Nachricht wurde erfolgreich an uns versendet - wir melden uns bei Ihnen!

My Tools
My Impuls-Sessions

Currently there are no tools on your notepad

You have questions about our tools?

Contact

Phone: +49 911 99574115

tools@psyma.com

There are currently no Impuls-Sessions on your notepad

Request desired appointment

Contact

Phone: +49 911 99574115

impulse@psyma.com

Online Communities

Gain in-depth insights via digital community experience

Partner up with Psyma’s digital experts and combine the richness & depth of qualitative research with the flexibility & advantages of online research

Challenge
Solution
Benefits
Expertise
Contact

Concept (PDF)
Need advice?

Online Community

Your Challenges

Ensure agile / flexibility
Observe customer journey or product usage
Evaluate U&A, concepts etc.
Understand the truth of behavior
Gain qualitative insights from your target group
Innovate along user needs

Benefit from Psyma‘s expertise in finding the right methodology for your research needs

Online Community

Solution

Digital platform for flexible interaction with your audience / target group.

Features

Interactive research experience
Custom recruited qualitative sample
Array of flexible Tools
Tasks for individual feedback and/or group collaboration

Purpose

Deep dive & long-term oriented
(more so than UX-testing or focus groups).
Swarm intelligence based on qualitative methodology:
intensive interaction / in-depth discussions
Ideal for iterative development process:
Mixed methodologies for maximum flexibility.
Allows to address multiple objectives in one study

Online Community

Solution

Benefits compared to traditional research methods

Quick & easy to implement

Combination of ready-to-use solutions and custom designs

→ allowing instant field start – and onward to insights quickly.

Flexible

Methods can be adapted to your target group’s needs at any point during the research process

→ allowing you to deep dive & develop iteratively.

Cost-efficient

All-in-one vs. one after the other

→ optimal bundle of methods for a multitude of research objectives.

Online Community

Our solution

Choose the one which best fits your needs

Passive research

Validate, listen & observe

Soundcheck

Quick testing of ideas / concepts

Customer journey

Learn about user behavior and  decision making processes

Active research

Get involved & discuss with your audience

Co-Creation

Develop new ideas based on  users’ creativity

Meet you Customer

Dive into the customers’ world &  learn what’s on their minds

Tailor-made  research design:

Modules can be combined or used in greater project environment.
Benefit from Psyma’s expertise in finding the right solution for you

Need advice?

Our E-Business-Expertise

Automotive

Telecommunication & IT

Media / TV

Consumer Goods

Energy & Infrastructure

Industrial Goods

E-Commerce

Finance

Online Community

Solution

What our
clients say

The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.

The implementation was highly professional from conception to implementation to analysis and presentation of results and the accompanying optimization proposals.

Online Community

Solution

Soundcheck

Quick testing of ideas / concepts

Procedure

Step 1: User attitude / Experience & expectations

Step 2: Stimulus assessment

Step 3: Qualitative discussion of findings

Step 4: Quick poll / Concluding assessment

Benefits

Online Community

Solution

Customer Journey

Learn about user behavior and decision making process

Procedure

Step 1: Product / Touchpoint usage,  Experience

Step 2: Monitoring of usage / behavior

Step 3: Qualitative discussion of findings

Step 4: Optional:  Deep Dive

Benefits

Online Community

Solution

Co-Creation

Develop new ideas based on users’ creativity

Procedure

Step 1: User attitude / Usage & needs

Step 2: Current situation, Limitations, Missings

Step 3: Creation of optimized concepts

Step 4: Wrap-up & vote of winner concept

Benefits

Online Community

Solution

Meet Your Customer

Dive into the customers’ world

Procedure

Step 1: User attitude / Experience & expectations

Step 2: Discussion of current situation

Step 3: Monitoring of usage / Behavior

Step 4: Creation of optimized concepts

Step 5: Consolidation & optional client workshop

Benefits

Online Community

Solution

Flexible combination of modules

Easily tailored to your needs

Online Community

Benefits

Gain actionable results & insightful recommendations for optimization

a) Passive research (Validate, listen & observe)

	Soundcheck
	Customer journey

b) Active research (Get involved & discuss with your audience)

	Co-creation
	Meet your customer

Output

	Key Results & Management Summary
	In-depth reporting with detailed results & visualization
	Illustrated by user comments

Meaningful extensions

a) Pre-Step

Pre survey for audience metrics or to recruit target group directly

b) Post community

	Confirm & extend results (Quantitative validation, qualitative deep dive)
	Results workshop for aligning stakeholders & decision on to do’s.

Profit from our expertise and range of capabilities

	Independent Partner External perspective not involved into development process allows for impartial, unbiased results
	Understanding User Feedback Experienced experts who understand the truths of behavior and look behind the scenes
	Targeted Recruitment Careful screening of your B2C and B2B sample to identify relevant target groups and achieve optimal results

	Psyma Benchmarking Unique insights into industry standards with Psyma’s proven benchmarking & individual surveys
	Digital Expertise Coverage of all touchpoints plus flexible usage of methodologies lead to clear perception of trends and innovations
	Industry Knowledge Market & brand expertise across all industries from an international quantitative & qualitative perspective