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      Online Community
      Your Challenges
      Online Communities -
      • Ensure agile / flexibility
      • Observe customer journey or product usage
      • Evaluate U&A, concepts etc.
      • Understand the truth of behavior
      • Gain qualitative insights from your target group
      • Innovate along user needs
      • PSYMA Circle Grau

        Benefit from Psyma‘s expertise in finding the right methodology for your research needs

      Online Community
      Solution
      Digital platform for flexible interaction with your audience / target group.
      Features
      • Interactive research experience
      • Custom recruited qualitative sample
      • Array of flexible Tools
      • Tasks for individual feedback and/or group collaboration
      Purpose
      • Deep dive & long-term oriented
        (more so than UX-testing or focus groups).
      • Swarm intelligence based on qualitative methodology:
        intensive interaction / in-depth discussions​
      • Ideal for iterative development process:
        Mixed methodologies for maximum flexibility.
      • Allows to address multiple objectives in one study
      Online Community
      Solution
      Benefits compared to traditional research methods
      Quick & easy to implement

      Combination of ready-to-use solutions and custom designs

       

      → allowing instant field start – and onward to insights quickly.​

      Flexible

      Methods can be adapted to your target group’s needs at any point during the research process

       

      → allowing you to deep dive & develop iteratively.

      Cost-efficient

      All-in-one vs. one after the other

       

      → optimal bundle of methods for a multitude of research objectives.

      Online Community
      Our solution
      Choose the one which best fits your needs
      Passive research

      Validate, listen & observe

      Soundcheck

      Quick testing of ideas / concepts

      Customer journey

      Learn about user behavior and ​
decision making processes

      Active research

      Get involved & discuss with your audience

      Co-Creation

      Develop new ideas based on ​
users’ creativity

      Meet you Customer

      Dive into the customers’ world & ​
learn what’s on their minds

      Online Communities -
      Tailor-made ​
research design:

      Modules can be combined or used in greater project environment.​
      Benefit from Psyma’s ​expertise in finding the right solution for you

      Need advice?

      Our E-Business-Expertise
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      Automotive
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      Telecommunication & IT
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      Media / TV
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      Consumer Goods
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      Energy & Infrastructure
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      Industrial Goods
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      E-Commerce
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      Finance
      Online Community
      Solution

      What our
      clients say

      The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.

      The implementation was highly professional from conception to implementation to analysis and presentation of results and the accompanying optimization proposals.

      Online Community
      Solution
      Online Communities -
      Soundcheck
      Quick testing of ideas / concepts
      Procedure

      Step 1: User attitude / Experience & expectations

      Step 2: Stimulus assessment​

      Step 3: Qualitative discussion of findings​

      Step 4: Quick poll / Concluding assessment​

      Benefits
      Online Community
      Solution
      Online Communities -
      Customer Journey
      Learn about user behavior and decision making process 
      Procedure

      Step 1: Product / Touchpoint usage, ​
Experience

      Step 2: Monitoring of usage / behavior

      Step 3: Qualitative discussion of findings

      Step 4: Optional: ​
Deep Dive

      Benefits
      Online Community
      Solution
      Online Communities -
      Co-Creation
      Develop new ideas based on users’ creativity
      Procedure

      Step 1: User attitude / Usage & needs

      Step 2: Current situation, Limitations, Missings​

      Step 3: Creation of optimized concepts ​

      Step 4: Wrap-up & vote of winner concept​

      Benefits
      Online Community
      Solution
      Online Communities -
      Meet Your Customer
      Dive into the customers’ world 
      Procedure

      Step 1: User attitude / Experience & expectations​

      Step 2: Discussion of current situation​

      Step 3: Monitoring of usage / Behavior​

      Step 4: Creation of optimized concepts

      Step 5: Consolidation & optional client workshop ​

      Benefits
      Online Community
      Solution

      Flexible combination of modules

      Easily tailored to your needs

      https://www.psyma.com/wp-content/uploads/2021/07/graphic_onlinecommunity-en.png
      Online Community
      Benefits
      Gain actionable results & insightful recommendations for optimization

      a) Passive research (Validate, listen & observe)
      Check Soundcheck
      Check Customer journey

      b) Active research (Get involved & discuss  with your audience)
      Check Co-creation
      Check Meet your customer

      Output
      Check Key Results & Management Summary
      Check In-depth reporting with detailed results & visualization
      Check Illustrated by user comments

      Meaningful extensions

      a) Pre-Step
      Check Pre survey for audience metrics or to recruit target group directly

      b) Post community
      Check Confirm & extend results (Quantitative validation, qualitative deep dive)
      Check Results workshop for aligning stakeholders & decision on to do’s.

      Profit from our expertise and range of capabilities
      Psyma-Icon01 Independent Partner

      External perspective not involved into development process allows for impartial, unbiased results

      Psyma-Icon02 Understanding User Feedback

      Experienced experts who understand the truths of behavior and look behind the scenes

      Psyma-Icon03 Targeted Recruitment

      Careful screening of your B2C and
      B2B sample to identify relevant
      target groups and achieve optimal results

      Psyma-Icon04 Psyma Benchmarking

      Unique insights into industry standards with Psyma’s proven benchmarking & individual surveys

      Psyma-Icon05 Digital Expertise

      Coverage of all touchpoints plus flexible usage of methodologies lead to clear perception of trends and innovations

      Psyma-Icon06 Industry Knowledge

      Market & brand expertise across all industries from an international quantitative & qualitative perspective

      Your contact
      Online Communities -
      Dieter Gabsteiger
      Managing Director
      Your contact
      Online Communities -
      Dieter Gabsteiger
      Managing Director

      Online Communities – Gain in-depth insights via digital community experience

      Partner up with Psyma’s digital experts and combine the richness & depth of qualitative research with the flexibility & advantages of online research