Psyma Biostructural Analysis

Understand people better

Understand people better and communicate more successfully with Psyma’s neurocognitive STRUCTOGRAM® concept. Implicit methods are the best way of explaining what makes people tick – but how can these insights be implemented at an operational level? Find out about the STRUCTOGRAM® concept and learn how to use neurocognitive segmentation to deal with implicit decision-making patterns effectively and to communicate more successfully by addressing your target audience in the best way possible.

Biostructural analysis and the STRUCTOGRAM® concept in market research

Biostructural analysis performed using the STRUCTOGRAM® concept provides an unbiased visual depiction of the genetically determined basic structure of the human personality.

It therefore offers a scientifically proven framework for distinguishing between personalities, which is intuitive to understand. That is why the biostructural analysis performed using the STRUCTOGRAM® system can be applied in ways that go far beyond the uses of a traditional personality test.

The STRUCTOGRAM® reveals the dominance structure that is required to effectively support positive actions.
A simple test that divides people into seven core personality types. This provides robust and valid insights into the biological structures that influence behavior and decision-making.
The insights can be used at the product level to “frame” targeted marketing communications according to the product triogram and the recipient’s dominance structure.
Psyma’s biostructural analysis combines the STRUCTOGRAM® with market research results to provide tailored, actionable recommendations to optimize your communications.