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      The three pillars of Psyma Brand Management

      Our brand management concept supports you on three levels

      Measuring brand perception

      Drawing on our experience with a wide range of companies and industries, we have developed a multidimensional measurement model:

      In turn, these measures can be applied across three dimensions that build on each other (reputation, relevance, relationship), giving you more control over the research process:

      In addition, elements of a brand’s personality can be used to give the brand an “emotional profile.” This can then be compared with the brand’s competitors. For this purpose, Psyma has developed the Brand Score Manager, which includes validated items and axes:

      We derive actionable insights from the results and advise you on their implications:

      Your benefits