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Phone: +49 911 99574115

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Corporate Website Benchmarking

Best Practices for Corporate Digital Touchpoints

The digital experience your users have today determines their attitude and future engagement with you tomorrow. Psyma’s user feedback benchmarking is all the informed guidance you need to become best practice.

Challenge
Solution
Benefits
Expertise
Contact

Concept (PDF)
Need advice?

Your challenges

What are good / best practices?
Range of Touchpoints but no consolidated measurement
Maintaining good ROI from the start
Many Stakeholders competing for attention & presence
Lots of Data Analytics

Profitieren Sie von Psymas Expertise!

Corporate Website Benchmarking

Solution

Overview of Psyma’s research approaches in Corporate Digital Communications:

Corporate Website Benchmarking

Main focus on Corporate Website
Detailed questionnaire & comprehensive analysis
Benchmarking against Psyma Best-Practice-Index of Corporate Websites
Integrated comparison of Touch Points as optional add-on

→ In-depth evaluation of Corporate Website

Touchpoints Monitoring

Monitoring of a larger number of different touchpoints
Compact questionnaire & condense reporting
Comparison of Touchpoints along standardized set of KPIs

→ Monitoring / overview of different touchpoints

Intranet Benchmarking

Focus on Intranet portal
Detailed questionnaire & comprehensive analysis
Open Benchmark against other Intranets
Best Practice examples

→ In-depth evaluation of Intranets

Corporate Website Benchmarking

Solution

Our solution: Corporate Website Benchmarking

	User-focused monitoring of your Corporate Website

	In-depth analysis of your Corporate Website & insightful recommendations

	Benchmarking against Psyma BPI: Psyma’s Corporate Website Best Practice Index

	Integration of other Touchpoints along Corporate Website (optional)

Corporate Website Benchmarking

Solution

Psyma BPI: Psymas Corporate Website Best Practice Index

Reliable Corporate Website Benchmark you can confidently base decisions on

Cross-industry KPIs from global Corporate Websites (Financial, Pharmaceutical & Automotive)
KPIs on Satisfaction, Visit Success,
Recommendation, User Experience
Your results compared and put into context with guidance on optimization

→ Design, measure and optimize with 
Best Practice as the benchmark

Corporate Website Benchmarking

Solution

How does the survey work?

User Survey

Onsite Survey with your actual website visitors
Feedback from unsers with a real motivation (and motives) to visit

→ High-quality feedback from actual users

Devices

Responsive design
Integration of Desktop & Mobile

→ Repräsentative sampling, valid results

Questionnaire

Standardized, proven questionnaire
User Profile, KPI-based satisfaction, Brand Perception
Exclusive tailored questions possible

→ Reliable measurement, actionable outcomes

Tailored Field Time

Flexible field time
Setup:
ca. 2-3 weeks
Field time:
ca. 6 weeks

→ Take part when-ever you see fit

Our E-Business-Expertise

Automotive

Telecommunication & IT

Media / TV

Consumer Goods

Energy & Infrastructure

Industrial Goods

E-Commerce

Finance

Corporate Website Benchmarking

Solution

What our clients say

We were able to significantly improve our results by working with the experts from Psyma.

The joint research activities with Psyma provide us with real added value for our daily work – and beyond that for strategic considerations.

The implementation was highly professional from conception to implementation to analysis and presentation of results and the accompanying optimization proposals.

Corporate Website Benchmarking

Solution

Overview of Deliverables

User-centered research paired with Psyma’s digital expertise

Corporate Website Reports

Psyma BPI: Corporate Website Best Practice Index
Management Summary
User Profile Report
Touchpoint Integration (optional)

Benchmark Reports

Digital Conference

Additional insights

Corporate Website Benchmarking

Solution

Psyma BPI: Corporate Website Best Practice Index

Proven cross-industry KPIs with Best Practice as the benchmark

Cross-industry KPIs
Proven & stable: Aggregated score from years of benchmarking
Traffic lights indicate results
above / below Psyma BPI

Corporate Website Benchmarking

Solution

Management Summary

In-depth analysis of strengths & weaknesses & recommendations

Comprehensive SWOT analysis
Screenshots illustrating users’ experience
Strategic recommendations
Verbatim comments

Corporate Website Benchmarking

Solution

User Profile Report

Detailed results for your own Corporate Website

Individual report for your Corporate Website
Detailed results for specific subgroups
Exclusive additional questions (optional)
Wave on wave comparison

Corporate Website Benchmarking

Solution

Integration of other Touchpoints (optional)

Your Internal Touchpoint Benchmark Findings

Integration of selected Touchpoints into the analysis of your Corporate Website
Cross-Touchpoint Comparison

Corporate Website Benchmarking

Benefits

Why take part?

	1st hand insights
	Your Corporate Website from the perspective of your audience

	Optimization
	Recommendations for strategic and operational development

	Psyma BPI
	Compare your results with an aggregated score of the best

	Touchpoints
	Requirements & assessment within your Corporate Communications landscape

User-centered research paired with Psyma’s digital expertise

	User-centered approach Representative sampling of website visitors with specific needs for information & content
	Integration of other Touchpoints (optional) Have other Touchpoints integrated into the analysis of your corporate website for a comparison across Touchpoints

	Proven questionnaire Actionable insights through solid KPIs covering user requirements & satisfaction
	Psyma Brand Engagement Model Measure brand perception & experience in a reliable model based on key dimensions
	Psyma BPI: Psyma’s Corporate Website Best Practice Index Benchmark your results against our cross-industry KPIs from global Corporate Websites

We love to share - selected Cases

We conduct research for a large number of national and international companies in a wide range of industries. We are happy to share our know-how and experience with you. Here we present some selected cases from the field of e-business & digitalization.

Psyma Reputation Index 2023 – results of leading companies from DE, UK, FR & NL

Psyma Digital Impact Score - You and your audience - a perfect fit?

Measure your brand reputation & benchmark against the Psyma Reputation Index

Psyma-Expertise: Pharma Accounts LinkedIn

Your contact person