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      Touchpoints Monitoring
      Your Challenges
      • Actual audience = target audience?
      • Performance of each touchpoint?
      • Efficient use of limited resources?
      • Messages adapted to touchpoint?
      • Actual audience = target audience?
      • Which audience on which touchpoint?
      • Benefit from ​
        Psyma‘s expertise!

      Touchpoints Monitoring
      Challenge

      A universe of digital touchpoints needs to be managed along the user journey

      Touchpints Monitoring
      Solution
      Our solution: Touchpoints Monitoring
      Understand your audiences
      • ​From demographics to visit / usage intent​
      • Role within customer journey​
      • Perception & satisfaction
      Tailored to your needs
      • Research questions & touchpoints covered as needed​
      • Bespoke KPIs​
      • Benchmarks for Psyma KPIs available
      Qual Insights
      • ​Provide an intuitive environment​
      • Create relevant messages & content​
      • Understand what increases conversion​
        rather than being limited by standardized A/B testing ​
      Actionable results
      • ​Gain specific recommendations with an impact​
      • Prioritize optimization measures​
      • Efficiently use limited resources ​
      Touchpoints Monitoring
      Solution
      More than analytics of behavioral data
      Analytics
      • Lots of data
      • Interaction with existing content
      • Depends on level & quality of tagging
      Touchpoints Monitoring
      • Survey-based “voice of the customer”
      • Real users with real life expectations and requirements
      • User perception & impact of your communication activities

      → Find out if touchpoints serve the intended purposes for the intended audience.
      → Getting more insights whether and how your communication works

      Touchpoints Monitoring
      Solution
      How does it work?
      User Survey
      • Survey-based “voice of the customer”​
      • Real users with real life expectations and requirements

      → High-quality feedback from actual users

      Flexible Recruitment
      • All digital touchpoints can be covered!
      • Branded & unbranded Websites, Customer Portals, Apps, Social…..

      → Touchpoint-specific messaging

      KPIs
      • Optimal mix of Psyma Standards & Bespoke
      • Watch your corporate / brand / operational targets being achieved

      → From user satisfaction to brand strategy

      Insights
      • Report & Management Summary
      • Dashboard
      • Workshops & Consulting

      → Track, Trend & Improve

      Touchpoints Monitoring
      Solution

      What our
      clients say

      The joint research activities with Psyma provide us with a real added value for our daily work – and in addition, for strategic considerations.

      I would strongly recommend your company and services and personnel to any others and look forward continuing to include you in applicable and relevant pitches and working together in other potential future projects!

      Psyma has been a reliable partner for many years. We have always been satisfied with the results of the project both for our homepage and for our social media touchpoints and their workup.

      Our E-Business-Expertise
      Automotive
      Telecommunication & IT
      Media / TV
      Consumer Goods
      Energy & Infrastructure
      Industrial Goods
      E-Commerce
      Finance
      Touchpoints Monitoring
      Solution
      Sample Use Cases
      Large multi-industry company
      • 14 different touchpoints
        (Websites, facebook, Twitter, LinkedIn).

      → Learn about consistent messaging with a touchpoint-specific flavor

      International company
      • 10 different country websites

      → Understand & apply country-specific issues

      Multi-brand-company
      • 21 brand websites

      → Ensure brand-specific appearance while sharing a common platform​

      Insurance sector
      • 1 website & 10 different apps
      → Understand needs & minimize number of offers​
      Touchpoints Monitoring
      Solution
      Overview of Deliverables
      Touchpoint KPI Comparison Report
      • Performance Dimensions
      • Across Touchpoints
      • Over Time
      Detailed Report per Touchpoint
      Workshop / Web Conference
      Touchpoints Monitoring
      Solution
      Touchpoint KPI Comparison Report (standard)
      • Cross-Touchpoint comparison
      • KPIs for
        • Overall Satisfaction
        • Visit Success
        • Recommendation
        • UX Criteria
        • Main content
      • Key findings for each touchpoint
      Touchpoints Monitoring
      Solution
      Detailed Report per Touchpoint (optional)
      Thorough analyses of the results complementing standard output
      Interpretation of results per touchpoint: 
      • Comprehensive SWOT analysis
      • Screenshots illustrating users’ experience
      • Strategic recommendations
      • Verbatim comments​
      Touchpoints Monitoring
      Solution
      Workshop /Digital Conference (optional)
      Discuss results with Psyma experts and benefit from our broad experience with digital excellence across industries & touchpoints
      Touchpoints Monitoring
      Benefits
      Why take part?
      1st hand insights
      • Your Digital Touchpoints from the perspective of your audience​
      Actionable insights
      • Research questions & touchpoints tailored to your needs
      • Gain specific recommendations with an impact
      Understand your audiences
      • Role within customer journey
      • Perception & satisfaction
      • Understand what increases conversion​
      Compare
      • Requirements & assessment within your Digital Touchpoints landscape​
      • Benchmarks for Psyma KPIs available​
      Profit from our expertise and range of capabilities
      Independent Partner

      External, neutral  perspective allows for impartial, unbiased results

      Understanding User Feedback

      Experienced experts who understand the truths of behavior and look behind the scenes

      Targeted Recruitment

      Careful set-up per touchpoint to reach relevant target groups and achieve optimal results

      Psyma Benchmarking

      Unique insights into industry standards with Psyma’s proven benchmarking & individual surveys

      Digital Expertise

      Coverage of all touchpoints plus flexible usage of methodologies lead to clear perception of trends and innovations

      Industry Knowledge

      Market & brand expertise across all industries from an international quantitative & qualitative perspective

      Your contact
      Dieter Gabsteiger
      Managing Director
      Your contact
      Dieter Gabsteiger
      Managing Director

      Touchpoints Monitoring –
      How to Manage a Diverse Range of Digital Touchpoints

      Profit from Psyma’s experience in Digital Research to understand diverse audiences, allow for touchpoint-specific differences whilst ensuring common features (e.g. brand messaging; shared systems…)​