Profit from Psyma’s experience in Digital Research to understand diverse audiences, allow for touchpoint-specific differences whilst ensuring common features (e.g. brand messaging; shared systems…)
![Touchpoints Monitoring -](https://www.psyma.com/wp-content/webpc-passthru.php?src=https://www.psyma.com/wp-content/uploads/2021/04/circles_touchpoints_neu.png&nocache=1)
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Actual audience = target audience?
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Performance of each touchpoint?
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Efficient use of limited resources?
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Messages adapted to touchpoint?
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Actual audience = target audience?
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Which audience on which touchpoint?
![PSYMA Circle Grau](https://www.psyma.com/wp-content/webpc-passthru.php?src=https://www.psyma.com/wp-content/uploads/2021/04/circle-grey.png&nocache=1)
Benefit from Psyma‘s expertise!