Creative workshops to better understand your brand

The workshops can range from three hours to an entire weekend in duration. Participants can include average consumers as well as lead users, forerunners, and above all creative minds. Experienced moderators apply established creativity techniques in an engaging environment. This encourages participants to overcome rationalization and the related obstacles to creativity and to be more open to new perspectives.

Role plays using different materials and emotion clouds reveal your brand’s soul. A special kind of Psyma Brand Lab gives you the chance to share ideas directly with your (potential) customers. This involves your customers sharing their thoughts with your marketing experts or product managers, giving you a better understanding of how end customers perceive your brand The Brand Lab concludes by evaluating and prioritizing the brand values identified during the workshop.