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      Benchmarking of International Social Media Platforms

      Don’t waste resources by ignoring users’ needs

      Profit from Psyma’s experience in Social Media Research to improve your understanding of user expectations & requirements, provide relevant content and thus enhance community building, branding & conversion.

      Benchmarking of International Social Media Platforms​
      Your challenges
      Benchmarking of International Social Media Platforms - Psyma
      • Community vs. leads​
      • Immediacy​
      • Channels & content​
      • Audiences & tonality​
      • Permanent​ Communication​
      • Lots of analytics data​
        • PSYMA Circle Weiß

        Benefit from ​Psyma‘s expertise!​

      Benchmarking of International Social Media Platforms
      Challenge

      Social Media Management: More than just generating clicks

      https://www.psyma.com/wp-content/uploads/2021/04/Asset-1.png
      Benchmarking of International Social Media Platforms
      Solution
      Our Solution: Benchmarking of International Social Media Platforms
      PSYMA UX Check Qual Feedback

      Find out what your users

      • …think about your activities
      • …would like to see / miss
      • value / moves them further down the purchase funnel
      PSYMA UX Check Market Insights

      Best / good practices for content:

      • Usefulness (consideration; purchase preparation)
      • Customer centricity (tonality, competence)
      • Brand fit (brand values, emotional impact)
      PSYMA UX Check User Data
      • Fan / user profiles
      • Content requirements & purchase funnel
      • Perception, attitudes & satisfaction
      PSYMA UX Check Consulting
      • In-depth analysis & specific recommendations
      • Actionable answers to your current challenges
      • How to create relevant messages / content and to increase conversion
      Benchmarking of International Social Media Platforms
      Solution
      Benchmarking of International Social Media Platforms – How does it work?
      User Survey
      • Survey-based “voice of the customer”
      • Real users with real life expectations and requirements

      → High-quality feedback from actual stakeholders

      Results on
      • Content to tonality
      • Success of community building to optimal messaging

      → From fan satisfaction to brand strategy

      Adapted Recruitment
      • All digital social media channels can be covered!
      • Tailored to you needs & target groups

      → Survey invitation tailored to platform

      Deliverables
      • Report & Management Summary
      • Feedbackmeeting / Conference with Peer Group
      • Optional workshops

      → Immerse, network, improve

      Benchmarking of International Social Media Platforms
      Solution

      What our
      Clients say

      The joint research activities with Psyma provide us with a real added value for our daily work – and in addition, for strategic considerations.

      I would strongly recommend your company and services and personnel to any others and look forward continuing to include you in applicable and relevant pitches and working together in other potential future projects!

      Psyma has been a reliable partner for many years. We have always been satisfied with the results of the project both for our homepage and for our social media touchpoints and their workup.

      Unsere E-Business-Expertise
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      Automotive
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      Telecommunication & IT
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      Media / TV
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      Consumer Goods
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      Energy & Infrastructure
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      Industrial Goods
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      E-Commerce
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      Finance
      Psyma Benchmarking of International Social Media Platforms
      Solution
      Overview of Deliverables
      Psyma Consultancy Reports

      Management summary, benchmarking report, user-profile report, verbatim comments

      Platform Comparison

      Discover & monitor differences in expectations & requirements regarding commissioned platforms

      Sector Overview

      Overview of current trends & best practices in the sector

      Round Table Meeting / Workshop

      Peer networking, experience exchange, consultancy

      Psyma Benchmarking of International Social Media Platforms
      Benefits
      Why take part?
      PSYMA UX Check 1st hand insights
      • Your social media channels from the perspective of your audience
      PSYMA UX Check Optimization
      • Get exclusive recommendations tailored to your social media channel(s), audiences and targets
      PSYMA UX Check Benchmarking
      • Compare your results with those of other social media channels
      • Trends & Challenges
      PSYMA UX Check Peer networking
      • Meet & discuss with other digital managers with similar challenges
      Psyma Benchmarking of International Social Media Platforms
      Covered Key Questions
      Benchmarking of International Social Media Platforms - Psyma
      Fan /User Profiles
      • Who uses Facebook / Instagram content, i.e. who reads which posts?

       

      • What is interesting for whom / which user groups?

       

      • Engagement & Activation: How high is the willingness of users to participate in Facebook / Instagram content?
      Psyma Benchmarking of International Social Media Platforms
      Covered Key Questions
      Benchmarking of International Social Media Platforms - Psyma
      Channel Performance & Conversion
      • What content do my fans / follower expect?
      • How do requirements differ from what is expected from other digital channels? Is the frequency correct?
      • How satisfied are my fans / follower in general and with regard to particular contents/ topics? How can I promote commitment and conversion?
      Psyma Benchmarking of International Social Media Platforms
      Covered Key Questions
      Benchmarking of International Social Media Platforms - Psyma
      Brand Image
      • Is the brand well represented?

       

      • Are the fans / follower being approached as intended?

       

      • How can the relationship to my fans / follower be strengthened further?
      Profit from our expertise and range of capabilities
      PsymaKnowHow1 Independent Partner

      External, neutral perspective allows for impartial, unbiased results
      PsymaKnowHow2 Understanding User Feedback

      Experienced experts who understand the truths of behavior and look behind the scenes
      PsymaKnowHow3 Targeted recruitment

      Careful setup for each social media channel to reach relevant target groups & gain optimum value results
      PsymaKnowHow4 Psyma Benchmarking

      Unique insights into industry & channels’ gold standards with Psyma’s proven benchmarking
      PsymaKnowHow5 Digital Expertise

      Coverage of any sort of digital touchpoint plus flexible usage of methodologies lead to clear perception of trends and innovations
      We love to share - selected cases

      We conduct research for a large number of national and international companies in a wide range of industries. We are happy to share our know-how and experience with you. Here we present some selected cases from the field of e-business & digitalization.

      Psyma Digital Impact Score - You and your audience - a perfect fit?
      08.11.2021
      Psyma Expertise: Pharma Accounts LinkedIn
      Your Contact Person
      Benchmarking of International Social Media Platforms - Psyma
      Dieter Gabsteiger
      Managing Director
      Telefon: +49 911 / 9957480
      E-Mail: dieter.gabsteiger@psyma.com
      Your Contact Person
      Benchmarking of International Social Media Platforms - Psyma
      Dieter Gabsteiger
      Managing Director
      Telefon: +49 911 / 9957480
      E-Mail: dieter.gabsteiger@psyma.com

      Benchmarking of International Social Media Platforms.

      Konzept als PDF downloaden

      Don’t waste resources by ignoring users’ needs. Profit from Psyma’s experience in Social Media Research to improve your understanding of user expectations & requirements.

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