Objective

Twice-yearly tracking of the KPIs of the client’s brand and relevant competitors in two markets. The KPIs include awareness, usage, perception of performance, and brand image. The aim of this study is to keep an eye on market developments in the long term with a particular focus on customer expectations and to identify changes in the short term.

Method

Quantitative online survey of the relevant target group via an access panel. The sample size of n=1,200 per country provides valid bases for making important subgroup observations. The research analyzes three product categories as well as brand ratings in terms of awareness and usage of the respective brands.

Output

The study paints a comprehensive picture of developments in the gaming market. The detailed analyses of the client’s brand in comparison with the competition provide valuable insights for optimizing brand image and products.