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      Needless to say, we always adapt our study designs to your specific research questions. This means that you will receive well-founded, actionable recommendations for practical global brand strategies and local tactics. We have the recipe for your success!

      The healthcare industry is characterized by homogeneous products and self-confident patients

      Although the pharmaceutical industry is technologically advanced, there are few preparations on the healthcare market that have a genuine unique selling point. This is because the active ingredients are often identical or have no real additional benefits. Physicians are also aware of this, which means that in addition to using their rationale, emotional reasons sometimes come into play when they choose which products to prescribe. To compound matters further, patients today are increasingly well-informed, self-confident, and discerning. This leads to fierce competition and makes retaining customers particularly challenging.

      This is where we come in. Our sound approaches will help you stand out and deliver services beyond the pill.

      We are extremely well-placed to help you because we know the healthcare industry inside out. We work closely with industry experts and opinion leaders from business, politics, and associations. And we are familiar with your customers’ needs as well as all their touchpoints and the factors influencing their purchase decisions.

      Areas in which we can help:

      By finding out about patients’ lifestyles and values, we use our well-founded healthcare market research to gain valuable insights into what your target groups actually want and require. You can’t get any closer to what you need to know! After collecting our results, we use these valid facts and figures to show you where your opportunities lie.

      Market research in living environments
      We help you develop effective strategies so that you can stand out from the crowd and deliver services beyond the pill – from apps to comprehensive treatment support programs.
      Our range of services

      We Are Psyma

      60 years of expertise and passion in market research in healthcare

      260 Passionate People in 8 countries. That’s big enough for a broad spectrum of methods and innovative approaches to market research in healthcare. But also flexible enough for customized, industry-specific processes – our Creative Solutions.

      Psyma is the largest privately managed market research institute in Germany and has been providing independent and reliable results for over 60 years. We continuously conduct research in more than 40 countries and are also familiar with your market and industry. We determine your needs, identify your opportunities, and provide you with clear recommendations for action.

      Psyma is a byword for B2C and B2B market research conducted with passion and intellect. We love what we do and provide our clients with an end-to-end service. By putting together a Psyma team of industry experts specially suited to your project, we provide you with the best possible range of skills for your needs. Your own dedicated account manager will accompany you every step of the way during your market research project.

      All you need is Psyma – get started with us today!

      What our clients say

      ” Psyma ist für uns seit Jahren ein zuverlässiger Partner in der Marktforschung. Wir schätzen vor allem das hohe Maß an Kundenorientierung und Fachkompetenz.”

      Dominik Decker, Senior Market Research Manager, Lead of MR, Fresenius Medical Care Deutschland GmbH

      The Psyma Newsroom - Insights and Inspiration

      Discover new perspectives and be inspired by selected articles, studies and news from the Psyma world.

      Impulse session on market research in the health sector
      People are green, red - or blue.
      Understanding people better and communicating more successfully: the neurocognitive Structogram concept in market research. You can book our impulse sessions as a webinar or at your location free of charge.
      Melanie Pöhlmann, Account Director, DE Rückersdorf / Nürnberg
      Your contact person
      Cornelia Wagner
      Account Director
      Psyma Health & CARE GmbH
      DE Rückersdorf / Nürnberg
      Your contact person
      Krish Guckenberger
      Account Director
      Psyma Health & CARE GmbH
      DE Rückersdorf / Nürnberg
      Your contact person
      Melanie Pöhlmann
      Account Director
      Psyma Health & CARE GmbH
      DE Rückersdorf / Nürnberg
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