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      Contact
      Dr. Frank Knapp
      CIO Board Member,
      Managing Director
      PSYMA GROUP AG
      DE | Rückersdorf - Nürnberg
      T +49 911 99574-970
      https://www.psyma.com/wp-content/uploads/2020/11/Frank.Knapp_.1.jpg

      Frank leads Psyma‘s E-Business, IT & Telecoms research practices and supports clients in optimizing and aligning their touchpoints, especially in the digital area. His main focus is on meeting brand & business targets like image shift, lead generation and conversion as likeability of a touchpoint is never sufficient and sometimes an obstacle.

      He studied Economics with a major in applied statistics and holds graduate degrees from Nuernberg and Detroit (WSU). He did his PhD in Nuernberg in preference measurement.

      In 2001, he co-founded Psyma Online Research and heads the business unit since then. As of 2012, he is also member of the board & CIO of PSYMA GROUP AG, the parent company of all Psyma subsidiaries.

      As knowledge transfer & networking is decisive in market research, he collaborates extensively on industry level and heads Germany‘s professional association for market researchers (BVM) since 2011.