Frank leads Psyma‘s E-Business, IT & Telecoms research practices and supports clients in optimizing and aligning their touchpoints, especially in the digital area. His main focus is on meeting brand & business targets like image shift, lead generation and conversion as likeability of a touchpoint is never sufficient and sometimes an obstacle.

He studied Economics with a major in applied statistics and holds graduate degrees from Nuernberg and Detroit (WSU). He did his PhD in Nuernberg in preference measurement.

In 2001, he co-founded Psyma Online Research and heads the business unit since then. As of 2012, he is also member of the board & CIO of PSYMA GROUP AG, the parent company of all Psyma subsidiaries.

As knowledge transfer & networking is decisive in market research, he collaborates extensively on industry level and heads Germany‘s professional association for market researchers (BVM) since 2011.