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Psyma+Exevia Insight Generator

Getting more out of open questions in online studies - with the help of AI

A familiar problem: participants only respond briefly and concisely to open answers online – and do not provide the desired depth of insight.

Psyma Insight Generator

To counteract this well-known problem, we have developed the Psyma Insight Generator. Our PIG switches on exactly where the information density/depth is insufficient – and generates additional information through targeted enquiries.

How exactly does the Psyma Insight Generator work?

The AI asks follow-up questions based on both previous answers and (predefined) topics (that have not yet been mentioned in the respondent’s previous answers).
The length of the query is adapted to the end device / screen used (e.g. shorter for smartphones).
Careful training of the AI in advance ensures that only meaningful and easy-to-understand questions are asked – which generate exactly the information that is of interest to you.
Result: Granular data that allows for more comprehensive and insightful conclusions.