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      Holistic industry perspective

      Team members bring decades of experience in technology research, regulatory affairs and have accompanied healthcare’s digital revolution.

      Broad device experience

      From cataract lenses, diabetes pens and endoscopes to C-arms and lipid apheresis systems – we know our way around medical technology big and small.

      Uniting user and developer needs

      Through working with specialists and patients across settings – hospital, private practice and community medicine – we understand the individual demands and challenges for technologies.

      Target group access

      We work with specialist recruiters to reach device end-users (doctors, surgeons, nurses, patients) as well as financial and administrative gatekeepers (payers, administrators, managers).

      Case Study

      The following examples give you an impression of studies we have conducted. But we would much rather show you in person what we can do.
      Contact us, ask us your questions and learn more about our expertise in your industry.

      Uncovering Digital Trends in MedTechn

      Medical Technology - The business issue

      The regional MedTech SME (Subject Matter Expert) group wanted to improve its support offerings around digitalisation and required an independent perspective on the future of the surgical market. This included key areas for development, challenges for SMEs as well as success stories from around the world.

      Medical Technology - Our solution

      We started by conducting extensive desk research on the top digitalisation trends in surgery. We identified key market players, innovative MedTech areas, and rising stars. To confirm and expand on these insights, we spoke to members of the SME group, academic KOLs, digitalisation start-up CEOs, and surgeons from Europe, Asia, the Middle East, and the Americas.

      Medical Technology - Our impact

      We provided recommendations for tailored solutions to help local SMEs thrive in a competitive global market that is moving from single, independent products to more interconnected platform-based solutions. Additionally, we consolidated insights on digital acceptance, innovative products and unmet needs to provide advice on interactive support formats, promising collaborations and lobby work.

      Your Contact
      Psyma Contact
      Roland Herterich
      Managing Director
      Psyma+Exevia Health GmbH
      DE Rückersdorf / Nürnberg