Lothar Rühl started his career in the automotive division of GfK SE (now NIQ), where he already focused on complex international projects such as car clinics, driving studies and UX testing. At Psyma, as team leader and associate director, he made a decisive contribution to the expansion of the product and portfolio strategy division and extended his focus to brand topics and price studies. Lothar and his team are always the right contacts for complex consulting projects and are happy to support you with your challenges. He has been a member of the management team at Psyma Research+Consulting GmbH since 2025.