Christina Eisenschmid is the managing director in charge of our Finance division. She previously worked in a management consultancy and then successfully built up her own qualitative market research division at TNS (then Infratest). She is particularly interested in survey methods that also reveal unconscious feelings, motivations and needs, thus enabling a more precise marketing strategy. Among other things, she has developed value propositions for various brands and transferred them to all strategic touchpoints. She has more than 30 years of experience in marketing research and consulting.
-Together with her team, she develops qualitative and quantitative survey approaches for all areas of integrated marketing.