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Optimize Your Brand Visibility on ChatGPT, Gemini, and Other Platforms

Large language models are replacing traditional search engines as the primary source of information and decision-making authority.

Stakeholders use AI-powered response systems to understand needs, evaluate options, and assess brands. Psyma GEO (Generative Engine Optimization) ensures that your brand appears accurately, relevantly, and in a way that can be cited within these systems.

Why GEO is crucial today

The new reality of digital visibility

AI platforms like ChatGPT, Claude, or Gemini are no longer just tools—they are standalone touchpoints in the customer journey. If something isn’t visible, understandable, and trustworthy there, it effectively doesn’t exist.

The difference between SEO and GEO

While traditional SEO focuses on rankings, keywords, and backlinks, GEO focuses on source logic, answer quality, and AI-based brand classification.

Our approach:

Psyma GEO

Market Research meets AI logic

Psyma GEO combines in-depth market research with the analysis of generative AI response systems. The goal is to understand the logic that LLMs use to categorize, cite, and recommend brands—and to derive concrete optimization measures from this understanding.

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Psyma GEO

References

What our
customers say

By working with the experts at Psyma, we were able to significantly improve our results.

Our joint research activities with Psyma provide us with real added value for our day-to-day work—and beyond that, for strategic planning.

The project was carried out with a high degree of professionalism, from the initial concept through implementation to analysis, presentation of results, and the accompanying optimization recommendations.

Learn more in our customized webinar!

How visible is your brand in AI-powered response systems? Implement optimization measures with Psyma GEO.

Visibility in AI-powered response systems is becoming increasingly important. Large language models such as ChatGPT, Gemini, and Claude are rapidly evolving into key sources of information and decision-making tools—and this is exactly where Psyma GEO comes in.

With Psyma GEO, we help brands appear accurately, reliably, and consistently in AI systems. What’s particularly exciting is the combination of traditional market research and the analysis of generative AI logic: We examine how AI systems categorize brands, what sources they use, and where there is room for improvement compared to competitors.

Schedule a demo now

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Our Approach

Step 1

Define the scope

Let's figure it out together

Relevant Websites & Offers
Prioritized Target Groups
Focus Markets & Languages

A clearly defined scope allows for a binding timeline and a precise quote.

Our Approach

Step 2

Collecting and Modeling Behavior

How do your target audiences interact with AI systems?

We analyze

KI Search Triggers & Typical Questions
Expectations Regarding Answers & Brand Information
Dialog Flows Between Users and AI

Methodological Input

AI-People

Our Approach

Step 3

Analysis, KPIs, and Optimization Roadmap

We analyze

What sources do AI systems use?
How your brand is categorized and cited
Where there is room for improvement compared to competitors

Key KPIs

Your Deliverables

From insights to tangible impact

You will receive an action-oriented report that includes:

– prioritized measures
– clear recommendations for action
– detailed content briefs for optimizing your AI-related sources

Everything is designed to help you seamlessly grow your digital presence.

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2026 Baseline Study

Optimize your brand visibility on ChatGPT, Gemini, and other platforms!

Our 2026 baseline study revealed interesting findings regarding the role of AI in the context of user needs, search, the purchasing process, and the role of other touchpoints. The survey included 300 people who had used generative AI within the past 14 days for guidance, decision-making, or problem-solving.

Order the WHITE PAPER ON THE STUDY