„It is not the facts that guide the conduct of men, but their opinions about facts”
Sir Norman Angell (1872 - 1967), Nobel Peace Prize Laureate
The focus of our market research is the analysis of subjective perceptions and reactions to stimuli. In the middle are people, their motives and barriers in view of market relevant behavior, beyond cultural borders. We are a group of service-oriented professionals, where personality, consistency and expertise take precedence over standard solutions coming from information factories.
New Board of Directors of PSYMA GROUP AG as of January 1st, 2012: 
left: Dr. Frank Knapp,
member of the board
right: Bernd Wachter,
CEO
More than a dozen multinational Psyma companies conduct research under the PSYMA GROUP AG roof in more than 40 countries to identify market opportunities for our clients, for small businesses as well as for international blue chip companies. Since 1957. Worldwide.
