„It is not the facts that guide the conduct of men, but their opinions about facts"
Sir Norman Angell (1872 - 1967), Nobel Peace Prize Laureate
Psyma is an international market research company, focusing on the analysis of the subjective side of markets. We specialize in understanding motives, feelings, social trends and hidden drivers. In our group of service oriented professionals, personality, consistency and expertise take precedence over standard solutions.
Each year, Psyma conducts market research in over 40 countries around the world, including established and emerging markets. We understand the cultural, behavioral, psychological, economical, sociological and "There are more and more signs of a turn for the better in the global economy. Prospects are showing up more and more. That means: "The Early Bird Gets the Worm". Come to Psyma. We understand the market. We will help you to discover the early signals in your markets, to fathom new potential, to accurately create stories. All this with a flexible methodology and decade-long know-how." Matthias Fargel, CEOethnographic aspects of market research and innovation, and we tailor a market research plan to meet your specific needs. For small businesses as well as for international blue chip companies. Since 1957. Worldwide.
