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Consumer Goods
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Pharmaceuticals·Healthcare· Medical Equipment
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Media / TV
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E-Business
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Telecommunication & IT
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Automotive Integrated Practice
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Financial Services
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Industrial & Capital Goods
„It is not the facts that guide the conduct of men, but their opinions about facts"
Sir Norman Angell (1872 - 1967), Nobel Peace Prize Laureate
Psyma is an international market research company, focusing on the analysis of the subjective side of markets. We specialize in understanding motives, feelings, social trends and hidden drivers. In our group of service oriented professionals, personality, consistency and expertise take precedence over standard solutions.
Each year, Psyma conducts market research in over 40 countries around the world, including established and emerging markets. We understand the cultural, behavioral, psychological, economical, sociological and These days of economic challenges are changing peoples' priorities.
It's crucial to understand their emotions, needs and values today.
Markets become more dynamic and even less foreseeable than ever.
Psyma's experienced specialists are your strong partners to guide your
products through this volatile market environment.
Matthias Fargel, CEOethnographic aspects of market research and innovation, and we tailor a market research plan to meet your specific needs. For small businesses as well as for international blue chip companies. Since 1957. Worldwide.
