Bernd Wachter – born in 1966 – studied business administration with a focus on marketing and communications at the Friedrich-Alexander University of Erlangen-Nuremberg. He has been working for the Psyma Group since 1993, when he completed his studies. He founded the Internet market research there in 1998 and was responsible for the consumer research as a whole as Managing Director of Psyma Research+Consulting GmbH from 1999 to 2012. With the founding of PSYMA GROUP AG, he was appointed to its Executive Board in 2002 and as its Chairman in 2012.

Bernd Wachter has been a member of the board of the Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute since 2005 and its chairman since 2017. Since 2019, he has also been Chairman of Efamro, the European trade association for market and social research.