Telecommunications and IT Expertise

industries telecoms it

Psyma’s telecommunications and IT experts:

  • research consumers’ needs and expectations
  • examine company technologies and services
  • analyze any discrepancies between users’ requirements and technical reality

Psyma’s experts study all relevant marketing topics, both strategic and operational:

  • Market potential for new items, e.g., tariff models, applications and service benefits
  • Usability testing for all stages of development from prototype to website
  • Analyses of user expectations
  • Measures of customer satisfaction and loyalty
  • Analyses of market perceptions
  • Pricing and tariff tests
  • Modeling
  • Evaluation of communication measures and concepts
  • Review of business processes
  • Baseline studies for convergence, i.e., advancing consolidation of entertainment and telecommunication media


What will Psyma provide?


Psyma’s consultants possess expertise gained from numerous projects for telecommunication and IT clients

Solution-oriented results

Psyma designs a research plan to fit a specific situation, rather than adapting a situation to a standard instrument


  • Individual support through small teams
  • Experienced team members to debate the pros and cons of methods and content
  • Open and transparent processes during all project phases

Variety of Methods and Analyses

State of the art investigation portfolio including 

  • Qualitative and quantitative
  • Online, face-to-face, telephone, pen and paper, mobile surveys
  • Ethnographic procedures, Social Media surveys and the use of Online Communities
  • Expertise with both B2C and B2B target groups

Service from A to Z

  • Conceptualization of the study design
  • Development of the survey materials
  • Implementation of the survey
  • Analyses of the results
  • Recommendations for operative measures
  • Psyma can also provide recommendations for implementation of new measures within the client’s company


Development of new approaches when necessary


Access to Psyma’s international expertise via our global network

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Psyma Group AG

Rueckersdorf/Nuremberg Germany
Phone: +49 (0)911 99574-0