Our Health & CARE Practice

industries healthcare

At a time when the healthcare industry is going through transformational changes to adapt to maturing markets, ever increasing competition and disrupted marketing channels, healthcare organizations need a strong consulting partner with the capabilities, industry expertise and drive to help you develop leading brands.

Our healthcare practice is led by industry veterans who have a long term passion for  uncovering the behavior and attitudes of your stakeholders. From patients to physicians, from caregivers to key opinion leaders, Psyma has been engaging with the medical community since 1965. Healthcare research is part of our DNA.

Throughout the Psyma group of companies, our team of industry experts works together to understand changing medical practices. Our global network of local offices has established itself as one of the foremost suppliers of marketing research to numerous pharmaceutical, medical devices and diagnostics leading and emerging organizations.

We consult on local and global assignments, from new product development to communication development to lifecycle management. We translate raw data and perceptions into practical global brand strategies and local tactics.

We are passionate about the formidable mission of the life science industry which helps improve the lives of people around the world.  With thousands of local and global research assignments completed to date, we have the credentials and success stories to demonstrate our expertise.

Our healthcare practice has the prescription for your group's bottom-line success.

We routinely engage with the following Healthcare Audiences

  • Physicians from all specialties
  • Nurses
  • Hospital support staff
  • Managed care decision-makers/payors
  • Pharmacists
  • Patients/consumers
  • Caregivers (family/friends)
  • Key opinion leaders
  • Hospital P&T committee members
  • Long-term care/nursing home facility staff and directors

We consult on a wide range of healthcare's strategic and tactical projects

New Product/Indication Development

  • Concept Testing
  • Clinical Trial Design
  • Licensing Opportunities
  • Handling/Packaging Testing
  • Treatment Algorithms/Patient Flow Mapping
  • Market Landscaping
  • Forecasting
  • Pricing (including integrated audience models)
  • Formulary Management

Positioning and Communication Strategy

  • Initial Positioning/Message Development
  • Trademark Research
  • Repositioning/Reaction to Marketplace Dynamics
  • Brand Development
  • Segmentation
  • Advertising Concept Testing/Journal Ad and Detail Aid Testing

Post-Launch Assessment/Lifecycle Management

  • Awareness, Trial and Usage Studies
  • Qualitative “Pulse” Research
  • Patent Expiration Management
  • Line Extension Opportunities

We have expertise in every major therapeutic area

  • Cardiology/Vascular Diseases
  • Obstetrics/Gynecology
  • Dermatology/Plastic Surgery
  • Oncology
  • Endocrinology
  • Ophthalmology
  • Gastroenterology
  • Otolaryngology
  • Immunology/Infectious Diseases
  • Psychiatry/Psychology
  • Musculoskeletal Conditions
  • Pulmonology/Respiratory Diseases
  • Nephrology/Urology
  • Trauma/Emergency Medicine
  • Neurology

… And many others specialty/orphan drug areas.

Psyma CARE

4 Saeulen EN 72 DPI 520 X 183 V2 

The greater goal of all those involved in healthcare is therapy success for existing diseases. This is not based only on dispensing medication. Existing therapy programs perform a crucial role in this.

Psyma offers you a performance package for the development of your own specific CARE offer

For the operative business it is important to identify indication specific tailor-made offers for patients and their caregivers, as well as evaluating the input from stakeholders and value drivers. The CARE Value Driver indication specific management is the prerequisite for the optimal realization of added value potential.

The goal is to conceive offers that will maximize experiencing therapy success, as they are completely developed from the patients’ and caregivers’ perspectives.

Our offer to you:

Step 1:   Initial CARE Strategy Workshop tailored to your market: Clarifying relevant strategic CARE options and consolidating then into prioritized package of measures.

Step 2:   Validating the results via market research approaches (Qual/Quant)

Step 3:   Speed Workshop (Implementing Insights into Actions)

Step 4:   Creative Lab (Co-Creation, Exploration, Experiment, Evaluation)

Please contact us if you have any questions:

Stephanie Hollaus                        
Senior Consultant
Health | OTC | CARE


+49 911 99 574-306

 Stephanie Hollaus NL

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Psyma Group AG

Rueckersdorf/Nuremberg Germany
Phone: +49 (0)911 99574-0
E-Mail: info@psyma.com