Global Market Research Firm Psyma International Appoints Gordon Gochenauer to Lead Oncology Practice

23/01/2018 | en

Psyma International, a global provider of custom marketing research and top 50 market research firm noted by the American Marketing Association, recently appointed Gordon Gochenauer to lead its Oncology practice.

Working out of the company’s US headquarters, Gordon will build on Psyma’s ever growing experience in the Oncology and Supportive Care arena, and further lead the company’s efforts in this space. With experience in oncology epidemiology, treatment, and marketing, Gordon’s appointment will offer Psyma’s global client base the business intelligence and dedication needed to navigate the evolving competitive landscape. 

“As the needs of our clients continue to advance, it has become imperative to formalize our efforts in the Oncology space and makes bringing someone on board with Gordon’s background essential for our business.  We are very excited to have him as part of our team,” notes Jill Salisbury, Vice President.   “Gordon’s addition further supports our commitment to our oncology clients and our desire to add superior talent to our organization,” adds Jeff Judek, CEO of Psyma International. 

For the last 14 years, Gordon has worked in pharmaceutical consulting solely in the oncology space in several capacities including drug development, competitive landscaping, competitive intelligence, brand messaging, market research, epidemiology, pricing, and market access.  His career began at DaVinci Healthcare Partners which later was acquired by the Mattson Jack Group and became Kantar Health leading syndicated offerings and custom engagements in oncology market access and treatment landscaping.  Later he joined AlphaImpactRx (now part of IQVIA, formerly QuintilesIMS) where he gained experience in oncology brand messaging.  Most recently, he was Director of Client Services at Epiphany Partners focusing on oncology epidemiology and treatment standards.

Mr. Gochenauer has a BA in Biochemistry from the University of Pennsylvania and an MBA from Carnegie Mellon University. 

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About the Psyma Group

The Psyma Group of companies is an independent, global, custom marketing research provider that offers creative research solutions to the Healthcare, Automotive, Financial, Consumer and B2B industries. The Psyma Group of companies has provided global strategic and brand consultancy for nearly 60 years. Our organization operates 17 offices in North America, Latin America, Europe and Asia and employs close to 300 research professionals. The Psyma Group was ranked a top 50 Global Market research firm by the AMA in 2016. For more information, please contact us.

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Jill Salisbury

Vice President

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Psyma Group AG

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