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Psyma shows novel approach
15/04/2014 | en
The discussion topics focused on trends that are currently affecting the pharmaceutical marketing research industry, with speakers from both client and agency sides presenting novel approaches to gaining more valuable insights into issues such as Rx to OTC switching, research approaches used by OTC companies and new methodologies used in Rx research.
Psyma was invited to contribute to the session dealing with new methodological approaches in Rx research and we took this opportunity to introduce eMorph - a novel and engaging way of getting to know what the genuine, non-rationalized needs are of patients receiving home-based care. The hybrid-methodology combines Morphological Psychoanalysis with state-of-the-art Market Research Online Communities (MROC’s) to unite the benefits of powerful analysis with the convenience of online research.
For further details please contact Tom Mostert:
Tel. : +49 911 99574-304