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Unique Innovation at Psyma
08/07/2014 | en
data2face (a 100% daughter company of PSYMA GROUP AG) has developed a unique solution. Client types can be classified using visitors of a website – all this in real time. For this purpose, this solution combines innovative Web Analytics technologies from eCommerce with client typologies and classic market research onsite surveys. For the first time, existing Web Analytics systems for qualitative, target group specific perspectives can be enhanced. Thus more in-depth analysis – also within the context of promotional activities – is feasible. The dynamic implementation of web content (target content) can be not only product related, but additionally can occur according to the user settings.
Its uses: Higher conversion rates, better brand awareness.
We are available to provide you with more detailed information.
Your Point of Contact:
Senior Manager Marketing & Sales
+49 911 99 574-115