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Psyma Has a New Business Unit: Consumer Health & CARE
14/01/2016 | en
The previous Rx and OTC market consultancy expertise has been holistically supplemented by 2 new segments, consumer prevention means as well as care-oriented services.
The focus of the prevention segments is:
- Health & Nutrition
- Wellness & Vitality
- Anti-Aging & Aesthetics
The Care segment covers services for not only patients, but also care-giving relatives and other caregivers.
Thus Psyma consequently supports the internationally rising influence of patients and care-giving relatives as stakeholders in the decision-making processes for healthcare products and services with the formation of this holistic consultancy.
As of the 1st of January, Stephanie Hollaus is responsible for building up this new department at Psyma. After many years practical experience as pharmaceutical technical assistant, business studies with a focus on health economics as well as concomitantly working for a pharmaceutical manufacturer, Stephanie worked for GfK SE in their health department for the past 9 years. As Account Manager, she was responsible for consulting global pharmaceutical companies in central marketing questions, such as indication potential, positioning, communication and brand management.