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“Brush Up your Market Research Skills”: A practical workshop market intelligence update
04/11/2014 | en
Psyma Latina successfully conducted a second workshop for market intelligence with the participation of companies such as Vasconia, Televisa, Medix, Autofin, Siemens, Genomma Lab, Carvajal, among others.
This seminary of one and a half days was moderated by Dr. Javier Cervantes, Efrain Monsalvo and Simeon Pickers. They shared their expertise in an agenda composed of eight modules, from "Identifying and documenting the information needs" to "Report and Results Presentation to Management", including major research techniques and new methods and solutions based on latest technologies.
Simeon Pickers, Psyma Latina’s Managing Director said "We congratulate the participating companies for investing in the professionalization of their market intelligence staff. Investment into market intelligence training at the end of the day helps to improve profitability; against an increasingly competitive market, ever more and better-informed decisions are required.