Select news by language
08/05/2013 | en
It was reported during a recent ESOMAR conference that close to 10% of worldwide market research activities are utilizing Market Research Online Communities (MROCs). Naturally, the CPG industry is leading that trend, but more and more pharmaceutical companies are turning to MROCs to build research efficiencies and deepen their level of engagement with their stakeholders...
05/03/2013 | en
According to researchers, up to 90% of our decisions are made under the impact of non-conscious processes. Neurosciences offer tools to discover and measure these processes. A collaboration between Mexican and German researchers - together with the UNAM (National Autonomous University of Mexico) - presents an overview of the status quo and progress in neurosciences applied to marketing, in the book titled "Neuromarketing: a new way to understand the mind of consumers"...Read more
03/09/2012 | en
As of September 11th, 2012, Psyma becomes one of the Founder Corporate Members of the market research organization ESOMAR. Members show commitment to abide by the ICC/ESOMAR International Code on Market and Social Research, which has been endorsed or adopted by more than 60 associations worldwide...Read more