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  • Neurosciences working for consumers

    05/03/2013 | en

    According to researchers, up to 90% of our decisions are made under the impact of non-conscious processes. Neurosciences offer tools to discover and measure these processes. A collaboration between Mexican and German researchers - together with the UNAM (National Autonomous University of Mexico) - presents an overview of the status quo and progress in neurosciences applied to marketing, in the book titled "Neuromarketing: a new way to understand the mind of consumers"...

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  • Psyma becomes Founding Corporate Member of ESOMAR

    03/09/2012 | en

    As of September 11th, 2012, Psyma becomes one of the Founder Corporate Members of the market research organization ESOMAR. Members show commitment to abide by the ICC/ESOMAR International Code on Market and Social Research, which has been endorsed or adopted by more than 60 associations worldwide...

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