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  • EphMRA Conference 2014

    10/06/2014 | en

    This year the annual EphMRA Pharmaceutical Market Research Conference will be held in the colourful and vibrant city of Brussels.  The conference is a landmark-event on the research calendar, and is religiously attended by key role players and leaders from all major research agencies and pharmaceutical clients.

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  • “Brush Up your Market Research Skills”: Applied Seminary for Market Intelligence in the Pharmaceutical Industry

    18/05/2014 | en

    Psyma Latina welcomed market intelligence professionals from multiple companies in the healthcare markets for a 1 ½ day updating workshop and seminary at the Four Seasons Hotel Mexico City.

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  • Psyma shows novel approach

    15/04/2014 | en

    Psyma International Medical Marketing Research GmbH was once again privileged to be represented at the recent EphMRA German Chapter Meeting held at the upmarket Kempinski Hotel Conference Center in Frankfurt. Psyma was invited to show a novel approach in RX research.

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  • Psyma Enhances its Healthcare Unit

    25/03/2014 | en

    The Psyma Group Business Healthcare Unit has invested in project-related expertise to support the increasingly significant value of Adverse Event Reporting (AER) in healthcare market research.

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  • Psyma assists public transport authorities with social media communication

    16/01/2014 | en

    Together with eight public transport authorities in Germany, Psyma analysed the needs and expectations of public transport users, concerning the public transport authorities' use of social media communications. The central element of this multi-client study was a four-week market research online community with public transport users who have a strong affinity to social media.

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  • New Psyma West Coast office

    22/08/2013 | en

    Psyma International is proud to announce the opening of our new West Coast office. It is located in the coastal community of Pacifica, California, just minutes from downtown San Francisco and with easy access to the San Francisco Airport and the bay area.

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  • Swimsuit instead of smart shoes: Sponsored swim at the open-air pool

    07/08/2013 | en

    Employees from various Psyma subsidiaries in Germany met up mid July at the open-air swimming pool instead of at the office to participate in a sponsored swim. Psyma promised € 5 towards the UNICEF “Water works” campaign for each length swum in 30 minutes.

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  • Psyma at the 2013 EphMRA conference - Thank you!

    11/07/2013 | en

    To everyone who visited our display stand at the Agency Fair, we would like to express our heartfelt appreciation for your interest and support!

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  • Trend: ‘done community work lately?‘

    08/05/2013 | en

    It was reported during a recent ESOMAR conference that close to 10% of worldwide market research activities are utilizing Market Research Online Communities (MROCs).   Naturally, the CPG industry is leading that trend, but more and more pharmaceutical companies are turning to MROCs to build research efficiencies and deepen their level of engagement with their stakeholders...

    00 psyma Market Research Online Communities

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  • Neurosciences working for consumers

    05/03/2013 | en

    According to researchers, up to 90% of our decisions are made under the impact of non-conscious processes. Neurosciences offer tools to discover and measure these processes. A collaboration between Mexican and German researchers - together with the UNAM (National Autonomous University of Mexico) - presents an overview of the status quo and progress in neurosciences applied to marketing, in the book titled "Neuromarketing: a new way to understand the mind of consumers"...

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Psyma Group AG

Rueckersdorf/Nuremberg Germany
Phone: +49 (0)911 99574-0
E-Mail: info@psyma.com