Design & Usability Testing
A user’s experience while interacting with a product or an interface determines:
- whether an offer results in acceptance
- increase in usage frequency or purchase
- whether cost adjustments are required
- the need for additional customer service
The usability must be considered during the design stage. Early testing helps to avoid extensive revisions.
In design and usability studies, Psyma surveys customers’ reactions in realistic usage settings, considering the users’ requirements, their level of experience and their abilities. These studies generally follow a qualitative approach with a combination of interviewing and observation. Psyma’s expertise in numerous industries and settings allows identification of general principles, as well as specific findings for a product.