WEBINAR: Hybrid and Blended Methodologies
Over the past few years, we have found our clients are looking for more powerful research tools to capture qualitative insights and to understand if these insights have broader appeal and implications. By utilizing Hybrid or Blended research methods, clients can get both qualitative insights and quantitative numbers with just one project. Hybrid and Blended research methods can be utilized during all phases of research from ideation to product development and implementation.
With client budgets being squeezed, these methodologies allow for deeper and richer insights. This webinar will be geared towards those who are interested in understanding the value of Hybrid and Blended research projects. We will spend most of our time reviewing case studies where these methodologies have been implemented, some of the time understanding the value and when to utilize these research tools and discuss the pros and cons of this approach.
To receive a copy of this presentation or to schedule a live meeting or webcast, please contact Lois Sesskin who will gladly take you or any of your colleagues through these valuable insights.