The Psyma Group
The PSYMA GROUP at a glance:
- Name stems from PSYchological Market Analysis
- Dedicated to marketing research since 1957
- Over 250 employees worldwide
Operations in:
- North America
- Europe
- Latin America
- Asia
Consulted Industries
- Healthcare and Pharmaceutical
- Consumer Packaged Goods
- Automotive
- Industrial goods and BtoB
- Financial Services
- Communications
Strategic Consulting & Marketing Research Services
- Exploratory and Discovery
- Ethnography
- New Product Development
- Pricing
- Positioning and Messaging
- Brand Development
- Communication Strategy
- Awareness Trial and Usage Tracking
- Life-cycle Management
- Brainstorming & Ideation
Privately held group of companies
Headquartered in Europe, Germany
Matthias Fargel, CEO Chairman of the board, Business Development & Strategy, Managing Director of Psyma International Medical Marketing Research GmbH and President of Psyma International, Inc., USA
50 Years of Success in Marketing Research
- 1957 The "arbeitsgruppe für psychologische marktanalysen" (now Psyma Research+Consulting GmbH) is founded by Dr. Reinhold Bergler, Dr. Manfred Hambitzer & Dr. Klaus Haupt
- 1967 One of the first professional departments specializing in medical / pharmaceutical research is set up
- 1992/1993 Subsidiaries opened in Central Europe (Poland, Czech Republic, Hungary, Slovakia)
- 1993 Psyma International Medical Marketing Research GmbH
- 1997 Psyma International Inc. starts in Philadelphia to give our international clients on-site support in the USA
- 1999 Psyma Online Research GmbH
- 2000 Financial engagement in CRS Fieldservices Berlin: Access to one of the leading quantitative field organizations for telephone and face-to-face interviews
- 2000 Psyma Latina S.A. de C.V. starts in Mexico City to serve our customers across the whole region of Latin America
- 2001 Foundation of PSYMA GROUP AG as strategic headquarters
- 2001 more than 100 market research experts active for Psyma
- 2002 Additional Psyma branch in Munich for finance and automotive research
- 2003 Psyma CRM Consulting GmbH
- 2004 DMRC in Beijing and Heldberg Handelsforschung in Düsseldorf become associate members of Psyma
- 2005 New founding of Psyma China in Shanghai and Psyma Ibérica in Madrid
- 2006 Psyma Psychological Market Analysis GmbH and Psyma Online Research GmbH merge to become Psyma Research+Consulting GmbH
- 2007 Psyma celebrates its 50th anniversary and remains an independent, privately held group