Lois Sesskin
Senior Vice President, Consumer Goods, BtoB, Field Management Services
Email: lois.sesskin@psyma-usa.com
Lois has been involved in managing and moderating research projects for the past 20 years. Prior to joining Psyma, Lois worked as an in-depth technical medical interviewer in all areas of the healthcare industry; as a coordinator of marketing research projects at industry conventions in the US; as a project manager for international projects; and as the Director of Operations for a full service marketing research organization.
As Psyma's VP of US Field Services, Lois and her team coordinate all US fieldwork and manage our US team of moderating consultants. As a RIVA-certified moderator, she continues to conduct focus groups and in-depth interviews throughout the United States.
Over the years, Lois has managed and conducted research in support of a wide variety of products in various stages of development including new product launches, brand development, journal ad campaigns, handling and packaging material testing.