WEBINAR: “Utilizing Digital Media to Augment Qualitative Online Research”
“Gain intimate access into the world of your consumer.”
Online research enables companies to conduct research with large samples at low costs. However, some feel this technique can limit learnings as auditory and visual cues can be missed.
Psyma International has partnered with 20/20 Research to give you instant access to the daily life of your consumers in their most natural setting. Breakthrough online tools developed by 20/20 Research enable respondents to self-capture data in their environments and share their observations immediately with the research team via a secure website. Psyma International will extract meaningful insights from the rich multi-media data generated by your consumers and develop strong recommendations based on your business objectives.
In this webinar, we discuss how this method can integrate with other research techniques, adding a fresh perspective to your research. We also speak to potential red flags to avoid, and how the insights can be transformed into action plans to address the under-served needs of the consumer.
The webinar is geared to those who are interested in conducting qualitative research online, or those who are looking for methods to add new layers of information and meaning to their findings.
Topics include:
- Innovative applications of digital media in online research which connect you directly with the consumer
- Tools to effectively organize and leverage the data
- Pitfalls and resource sinks to avoid in order to maximize your investment
- Strengths and weaknesses of the approach
To receive a copy of this presentation or to schedule a live meeting or webcast, please contact Greg Cobb who will gladly take you or any of your colleagues through this breakthrough technique.